Brandwave

Roadie vs TC Electronic:Which is more popular?

In September 2026, Roadie had more branded searches than TC Electronic among guitar tuner brands worldwide. Roadie had about 246,000 branded searches, while TC Electronic had 22,700. Roadie made up 17% of all guitar tuner brand searches we track, and TC Electronic accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about guitar tuner brands, TC Electronic appeared in four of the five answers and Roadie in none.

Among guitar tuner brands worldwide in September 2026

Who do people search for more?

Roadie, about 11 searches for every 1 for TC Electronic

Roadie 246K searchesTC Electronic 22.7K searches

Who does AI mention more?

TC Electronic, mentioned in 4 of 5 answers, Roadie in 0

TC Electronic in 4 of 5Roadie in 0 of 5

Who does AI recommend more?

TC Electronic, the only one of the two named

TC Electronic first in 2Roadie never named

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Top guitar tuner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TC Electronic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Roadie did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peterson1st
  2. TC Electronic2nd
  3. Boss3rd
  4. Snark4th
  5. D'Addario5th
  6. Korg6th
  7. Fender–
  8. Roadie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peterson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TC Electronic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roadie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar tuner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Roadie or TC Electronic more popular in search?

This chart shows how often people search Google for Roadie and TC Electronic by name. Each line represents a brand's share of searches for all eight guitar tuner brands we track, month by month, from English-language searches worldwide.

Roadie and TC Electronic among guitar tuner brands worldwide, by month

Share of searches by month for Roadie, TC Electronic. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderRoadieD'AddarioKorgPetersonBossSnarkTC Electronic
Oct 202566.6%8.9%8.9%5.9%4%2.5%1.8%1.5%
Nov 202564.7%10.3%8.5%6.9%3.8%2.7%1.7%1.4%
Dec 202561.7%12%9.8%6.6%4.4%2.6%1.6%1.4%
Jan 202663.4%10.1%10.1%6.8%3.7%2.5%1.7%1.7%
Feb 202656.8%16.2%10.9%6%4%2.8%1.8%1.5%
Mar 202663.3%10.3%10.3%5.6%3.8%3.5%1.7%1.4%
Apr 202661.1%11.7%9.6%6.4%4.3%2.6%2.3%2%
May 202663.4%12.7%8.5%5.7%3.8%2.3%1.7%1.8%
Jun 202666.1%10.9%8.9%4.9%4%1.9%1.8%1.5%
Jul 202661.3%12.2%10%6.7%4.5%2.1%1.6%1.7%
Aug 202658.6%14.2%9.5%7.8%4.3%2.1%1.9%1.6%
Sep 202657.5%17%9.4%6.3%4.2%2.2%1.9%1.6%

How has the Roadie and TC Electronic comparison changed over the last 12 months?

3 findings
  • Roadie was ahead of TC Electronic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Roadie’s share of searches among guitar tuner brands worldwide moved from 8.9% to 17%, and its estimated monthly branded searches moved from 135K to 246K.
  • Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar tuner brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 22.8K to 22.7K.

How did search popularity change for guitar tuner brands worldwide in September 2026?

1 change
  1. In September 2026, Roadie gained share of searches among guitar tuner brands worldwide, from 14.2% to 17%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Roadie’s and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roadie

1 branded search term

  • roadie

TC Electronic

2 branded search terms

  • tc electronic
  • tcelectronic

How the Brand Demand Index is measured

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