D'Addario vs Fender:Which is searched more?
In September 2026, Fender had more branded searches than D'Addario among guitar tuner brands worldwide. Fender was estimated to have 831K branded searches compared to D'Addario’s 135K, and held a 58.5% Share of Search versus D'Addario’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Fender?
Compare the guitar tuner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, D'Addario. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Roadie | D'Addario | Korg | Peterson | Boss | Snark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 9% | 9% | 6% | 4% | 2.6% | 1.8% |
| Nov 2025 | 65.7% | 10.5% | 8.6% | 7% | 3.8% | 2.7% | 1.7% |
| Dec 2025 | 62.5% | 12.1% | 10% | 6.6% | 4.5% | 2.6% | 1.6% |
| Jan 2026 | 64.5% | 10.3% | 10.3% | 6.9% | 3.8% | 2.6% | 1.7% |
| Feb 2026 | 57.7% | 16.5% | 11.1% | 6.1% | 4.1% | 2.8% | 1.8% |
| Mar 2026 | 64.3% | 10.4% | 10.4% | 5.7% | 3.8% | 3.6% | 1.7% |
| Apr 2026 | 62.3% | 11.9% | 9.8% | 6.5% | 4.4% | 2.7% | 2.4% |
| May 2026 | 64.5% | 12.9% | 8.7% | 5.8% | 3.9% | 2.3% | 1.7% |
| Jun 2026 | 67.1% | 11.1% | 9% | 5% | 4.1% | 1.9% | 1.8% |
| Jul 2026 | 62.4% | 12.4% | 10.1% | 6.8% | 4.5% | 2.1% | 1.7% |
| Aug 2026 | 59.6% | 14.4% | 9.7% | 7.9% | 4.3% | 2.2% | 1.9% |
| Sep 2026 | 58.5% | 17.3% | 9.5% | 6.4% | 4.3% | 2.2% | 1.9% |
How has the D'Addario and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of D'Addario in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar tuner brands worldwide moved from 9% to 9.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar tuner brands worldwide moved from 67.6% to 58.5%, and its estimated monthly branded searches moved from 1M to 831K.
How did search popularity change for guitar tuner brands worldwide in September 2026?
1 change
In September 2026, Fender lost estimated Share of Search among guitar tuner brands worldwide, from 59.6% to 58.5%.
Other head-to-heads among guitar tuner brands
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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