Brandwave

Behringer vs TC Electronic:Which is more popular by branded search?

In August 2026, Behringer had more branded searches than TC Electronic among guitar pedals worldwide. Behringer was estimated to have 135K branded searches compared to TC Electronic’s 22.2K, and held a 23.5% Share of Search versus TC Electronic’s 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among guitar pedals worldwide in August 2026Which is more popular in search, Behringer or TC Electronic?
Behringer23.5%135K searches
vs
TC Electronic3.9%22.2K searches

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Which is more popular in search, Behringer or TC Electronic?

Compare the guitar pedals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Behringer and TC Electronic among guitar pedals worldwide, by month

Share of Search by month for Behringer, TC Electronic. The figures are in the table below the chart.

View monthly share of search table
MonthElectro-HarmonixBehringerTC ElectronicBossMXRStrymon
Oct 202549.9%33.5%4.5%5.5%3%3.7%
Nov 202549%32.8%4.4%6.6%3.6%3.6%
Dec 202553.6%29.4%4%5.9%3.2%4%
Jan 202654.1%29.7%4.9%4.9%3.3%3.3%
Feb 202653.5%29.4%4.8%5.9%3.2%3.2%
Mar 202656%25.1%4.1%9.2%2.8%2.8%
Apr 202651.1%34.1%4.6%4.6%3.1%2.5%
May 202651.5%34.4%4.6%3.8%3.1%2.5%
Jun 202659.8%26.8%4.4%3.6%2.9%2.4%
Jul 202658.7%26.3%4.3%3.5%3.5%3.5%
Aug 202664.2%23.5%3.9%3.2%3.2%2.1%
Sep 2026——————

How has the Behringer and TC Electronic comparison changed over the last 12 months?

  • Behringer was ahead of TC Electronic in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Behringer’s estimated Share of Search among guitar pedals worldwide moved from 33.5% to 23.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, TC Electronic’s estimated Share of Search among guitar pedals worldwide moved from 4.5% to 3.9%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for guitar pedals worldwide in August 2026?

  1. In August 2026, Behringer lost estimated Share of Search among guitar pedals worldwide, from 26.3% to 23.5%.

  2. TC Electronic’s estimated Share of Search among guitar pedals worldwide has lost ground for 3 months in a row, from 4.6% to 3.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Behringer’s and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Behringer

1 branded search term

  • behringer

TC Electronic

1 branded search term

  • tc electronic

How the Brand Demand Index is measured

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