Brandwave

How popular isLine 6?

In September 2026, people searched for Line 6 by name about 39,700 times worldwide, an 18.3% decrease from the previous year. These searches made up 6.3% of all global guitar pedal brand searches, placing Line 6 third out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar pedal brands, Line 6 appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Line 6 is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Electro-HarmonixShare of searches 58.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BehringerShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Line 6Share of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BossShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. TC ElectronicShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Line 6 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Line 6 is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. MXR4th
  5. Line 65th
  6. TC Electronic6th
  7. Behringer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strymon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electro-Harmonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MXR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Line 62 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behringer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar pedal brands compete with Line 6?

Line 6 against guitar pedal brands worldwide, by month

Share of searches by month for Electro-Harmonix, Behringer, Line 6, Boss, TC Electronic, MXR, Strymon. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBehringerLine 6BossTC ElectronicMXRStrymon
Oct 202544.6%29.7%8.8%6.9%4.1%2.7%3.3%
Nov 202543.3%28.9%10.1%7.4%4%3.2%3.2%
Dec 202548.6%26.5%7.8%6.9%3.7%2.9%3.6%
Jan 202648.7%26.6%7.8%6.6%4.4%2.9%2.9%
Feb 202648%26.1%7.7%8.1%4.4%2.9%2.9%
Mar 202650.9%22.7%7.9%9.6%3.8%2.5%2.5%
Apr 202647.2%31.4%6.2%5.8%4.3%2.8%2.3%
May 202647.3%31.4%6.2%5.7%4.3%2.8%2.3%
Jun 202654.5%24.3%7.1%5.2%4.1%2.7%2.2%
Jul 202653.7%24%6.8%5%4%3.2%3.2%
Aug 202658.9%21.5%6.3%4.8%3.6%2.9%1.9%
Sep 202658.5%21.4%6.3%4.9%3.6%2.9%2.3%

  1. 1.Electro-Harmonix

    58.5%

    Held 1st. 369K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Behringer

    21.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Line 6

    6.3%

    Held 3rd. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Boss

    4.9%

    Held 4th. 31.2K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  5. 5.TC Electronic

    3.6%

    Held 5th. 22.7K estimated branded searches, +0.4% vs prior month. Share 0 points.

  6. 6.MXR

    2.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Strymon

    2.3%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

Compare popularity between Line 6 and its closest rivals

Every comparison with Line 6

6 comparisons

How has branded search demand for Line 6 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Line 6 worldwide fell from 48.6K to 39.7K.
  • Across the 12 months ending September 2026, Line 6’s share of searches among guitar pedal brands worldwide decreased from 8.8% to 6.3%.
  • Across the 12 months ending September 2026, Line 6’s share of searches among guitar pedal brands worldwide peaked at 10.1% in November 2025 and was lowest at 6.2% in April 2026.

How did search popularity change for guitar pedal brands worldwide in September 2026?

6 changes

  1. Behringer’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 24.3% to 21.4% in September 2026.

  2. Line 6’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 7.1% to 6.3% in September 2026.

  3. Estimated monthly branded searches for Electro-Harmonix worldwide rose 49.3% over 12 measured months, from 247K to 369K in September 2026.

  4. Estimated monthly branded searches for MXR worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

  6. Estimated monthly branded searches for Strymon worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Line 6’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Line 6’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • line 6 amp
  • line 6 helix

Do you work for Line 6? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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