Brandwave

Electro-Harmonix vs Line 6:Which is more popular?

In September 2026, Electro-Harmonix had more branded searches than Line 6 among guitar pedal brands worldwide. Electro-Harmonix had about 369,000 branded searches, while Line 6 had 39,700. Electro-Harmonix made up 58.5% of all guitar pedal brand searches we track, and Line 6 accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Electro-Harmonix appeared in three of the five answers and Line 6 in two. Electro-Harmonix was mentioned before Line 6 in every answer that named either.

Among guitar pedal brands worldwide in September 2026

Who do people search for more?

Electro-Harmonix, about 9 searches for every 1 for Line 6

Electro-Harmonix 369K searchesLine 6 39.7K searches

Who does AI mention more?

Electro-Harmonix, mentioned in 3 of 5 answers, Line 6 in 2

Electro-Harmonix in 3 of 5Line 6 in 2 of 5

Who does AI recommend more?

Electro-Harmonix, named ahead of Line 6 in 3 of 3 answers

Electro-Harmonix first in 3Line 6 never first

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Line 6 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Electro-Harmonix was listed before Line 6 in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. MXR4th
  5. Line 65th
  6. TC Electronic6th
  7. Behringer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Strymon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electro-Harmonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MXR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Line 62 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behringer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electro-Harmonix or Line 6 more popular in search?

This chart shows how often people search Google for Electro-Harmonix and Line 6 by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from English-language searches worldwide.

Electro-Harmonix and Line 6 among guitar pedal brands worldwide, by month

Share of searches by month for Electro-Harmonix, Line 6. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBehringerLine 6BossTC ElectronicMXRStrymon
Oct 202544.6%29.7%8.8%6.9%4.1%2.7%3.3%
Nov 202543.3%28.9%10.1%7.4%4%3.2%3.2%
Dec 202548.6%26.5%7.8%6.9%3.7%2.9%3.6%
Jan 202648.7%26.6%7.8%6.6%4.4%2.9%2.9%
Feb 202648%26.1%7.7%8.1%4.4%2.9%2.9%
Mar 202650.9%22.7%7.9%9.6%3.8%2.5%2.5%
Apr 202647.2%31.4%6.2%5.8%4.3%2.8%2.3%
May 202647.3%31.4%6.2%5.7%4.3%2.8%2.3%
Jun 202654.5%24.3%7.1%5.2%4.1%2.7%2.2%
Jul 202653.7%24%6.8%5%4%3.2%3.2%
Aug 202658.9%21.5%6.3%4.8%3.6%2.9%1.9%
Sep 202658.5%21.4%6.3%4.9%3.6%2.9%2.3%

How has the Electro-Harmonix and Line 6 comparison changed over the last 12 months?

3 findings
  • Electro-Harmonix was ahead of Line 6 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands worldwide moved from 44.6% to 58.5%, and its estimated monthly branded searches moved from 247K to 369K.
  • Across the 12 months ending September 2026, Line 6’s share of searches among guitar pedal brands worldwide moved from 8.8% to 6.3%, and its estimated monthly branded searches moved from 48.6K to 39.7K.

How did search popularity change for guitar pedal brands worldwide in September 2026?

2 changes
  1. Line 6’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 7.1% to 6.3% in September 2026.

  2. Estimated monthly branded searches for Electro-Harmonix worldwide rose 49.3% over 12 measured months, from 247K to 369K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Electro-Harmonix’s and Line 6’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electro-Harmonix

2 branded search terms

  • electro-harmonix
  • electroharmonix

Line 6

2 branded search terms

  • line 6 amp
  • line 6 helix

How the Brand Demand Index is measured

Other head-to-heads among guitar pedal brands

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