How popular isBehringer?
In September 2026, people searched for Behringer by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 21.4% of all global guitar pedal brand searches, placing Behringer second out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar pedal brands, Behringer did not appear in any of the answers.
Behringer is the second most searched of 7 competitors and not listed in any AI answer.
Electro-HarmonixShare of searches 58.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BehringerShare of searches 21.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Line 6Share of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
BossShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- TC ElectronicShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Behringer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boss1st
Strymon2nd- Electro-Harmonix3rd
MXR4th- Line 65th
- TC Electronic6th
- Behringer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Strymon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electro-Harmonix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MXR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Line 62 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Behringer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy?”
Asked ChatGPT
“What are the best guitar pedal brands?”
Asked ChatGPT
“What's the best guitar pedal brand for guitar effects?”
Searched Google, AI Overview
“best guitar pedal”
Searched Google, AI Overview
“pedal board pedals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which guitar pedal brands compete with Behringer?
Share of searches by month for Electro-Harmonix, Behringer, Line 6, Boss, TC Electronic, MXR, Strymon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Behringer | Line 6 | Boss | TC Electronic | MXR | Strymon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 29.7% | 8.8% | 6.9% | 4.1% | 2.7% | 3.3% |
| Nov 2025 | 43.3% | 28.9% | 10.1% | 7.4% | 4% | 3.2% | 3.2% |
| Dec 2025 | 48.6% | 26.5% | 7.8% | 6.9% | 3.7% | 2.9% | 3.6% |
| Jan 2026 | 48.7% | 26.6% | 7.8% | 6.6% | 4.4% | 2.9% | 2.9% |
| Feb 2026 | 48% | 26.1% | 7.7% | 8.1% | 4.4% | 2.9% | 2.9% |
| Mar 2026 | 50.9% | 22.7% | 7.9% | 9.6% | 3.8% | 2.5% | 2.5% |
| Apr 2026 | 47.2% | 31.4% | 6.2% | 5.8% | 4.3% | 2.8% | 2.3% |
| May 2026 | 47.3% | 31.4% | 6.2% | 5.7% | 4.3% | 2.8% | 2.3% |
| Jun 2026 | 54.5% | 24.3% | 7.1% | 5.2% | 4.1% | 2.7% | 2.2% |
| Jul 2026 | 53.7% | 24% | 6.8% | 5% | 4% | 3.2% | 3.2% |
| Aug 2026 | 58.9% | 21.5% | 6.3% | 4.8% | 3.6% | 2.9% | 1.9% |
| Sep 2026 | 58.5% | 21.4% | 6.3% | 4.9% | 3.6% | 2.9% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.5% | 369K | 0% | -0.4 points | |
| 2, held 2nd | 21.4% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 6.3% | 39.7K | 0% | 0 points | |
| 4, held 4th | 4.9% | 31.2K | +3.3% | +0.1 points | |
| 5, held 5th | 3.6% | 22.7K | +0.4% | 0 points | |
| 6, held 6th | 2.9% | 18.1K | 0% | 0 points | |
| 7, held 7th | 2.3% | 14.8K | +22.3% | +0.4 points |
58.5%
Held 1st. 369K estimated branded searches, 0% vs prior month. Share -0.4 points.
21.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Line 66.3%
Held 3rd. 39.7K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Boss4.9%
Held 4th. 31.2K estimated branded searches, +3.3% vs prior month. Share +0.1 points.
3.6%
Held 5th. 22.7K estimated branded searches, +0.4% vs prior month. Share 0 points.
6.
MXR2.9%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Strymon2.3%
Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare popularity between Behringer and its closest rivals
Every comparison with Behringer
24 comparisons
- Akai vs Behringer
- Behringer vs Moog
- Behringer vs Electro-Harmonix
- Arturia vs Behringer
- Behringer vs Korg
- Behringer vs Elektron
- Behringer vs Mackie
- Allen & Heath vs Behringer
- Behringer vs L-Acoustics
- Behringer vs PreSonus
- Behringer vs Line 6
- Behringer vs QSC
- Behringer vs Soundcraft
- Alesis vs Behringer
- Behringer vs TC Electronic
- Behringer vs Electro-Voice
- Behringer vs d&b audiotechnik
- Behringer vs Solid State Logic
- Behringer vs MXR
- Behringer vs Strymon
- Behringer vs Roland
- Behringer vs Yamaha
- Behringer vs RCF
- Behringer vs Boss
How has branded search demand for Behringer changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Behringer worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Behringer’s share of searches among guitar pedal brands worldwide decreased from 29.7% to 21.4%.
- Across the 12 months ending September 2026, Behringer’s share of searches among guitar pedal brands worldwide peaked at 31.4% in May 2026 and was lowest at 21.4% in September 2026.
How did search popularity change for guitar pedal brands worldwide in September 2026?
6 changes
Behringer’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 24.3% to 21.4% in September 2026.
Line 6’s share of searches among guitar pedal brands worldwide has lost ground for 3 months in a row, from 7.1% to 6.3% in September 2026.
Estimated monthly branded searches for Electro-Harmonix worldwide rose 49.3% over 12 measured months, from 247K to 369K in September 2026.
Estimated monthly branded searches for MXR worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.
Estimated monthly branded searches for Strymon worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Behringer’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Behringer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- behringer
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Where does Behringer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Drum machine brands | 2nd of 9 | 19.3% | Show ranking |
| Guitar pedal brands | 2nd of 7 | 21.4% | Shown above |
| Audio mixers | 1st of 6 | 42.4% | Show ranking |
| Foldback monitor brands | 1st of 8 | 43.6% | Show ranking |
Is Behringer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.