Brandwave

Behringer vs Elektron:Which is more popular?

In September 2026, Behringer had more branded searches than Elektron among drum machine brands worldwide. Behringer had about 135,000 branded searches, while Elektron had 74,000. Behringer made up 19.3% of all drum machine brand searches we track, and Elektron accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about drum machine brands, Elektron appeared in three of the four answers and Behringer in two. Elektron was mentioned before Behringer in every answer that named either.

Among drum machine brands worldwide in September 2026

Who do people search for more?

Behringer, about 82% more searches than Elektron

Behringer 135K searchesElektron 74K searches

Who does AI mention more?

Elektron, mentioned in 3 of 4 answers, Behringer in 2

Elektron in 3 of 4Behringer in 2 of 4

Who does AI recommend more?

Elektron, named ahead of Behringer in 3 of 3 answers

Elektron first in 3Behringer never first

Follow Behringer vs Elektron and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Elektron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Behringer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Elektron was listed before Behringer in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Akai3rd
  4. Korg4th
  5. Behringer5th
  6. Arturia6th
  7. Moog–
  8. Alesis–
  9. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Akai3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Korg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elektron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Behringer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arturia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum machine brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Behringer or Elektron more popular in search?

This chart shows how often people search Google for Behringer and Elektron by name. Each line represents a brand's share of searches for all nine drum machine brands we track, month by month, from English-language searches worldwide.

Behringer and Elektron among drum machine brands worldwide, by month

Share of searches by month for Behringer, Elektron. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaiBehringerMoogArturiaKorgElektronAlesisRolandBoss
Oct 202521.1%21.1%14.1%14.1%11.6%11.6%4.2%1.9%0.17%
Nov 202519.3%19.3%12.9%19.3%12.9%10.6%3.9%1.7%0.12%
Dec 202520.8%20.8%11.4%17%13.9%9.3%5.1%1.5%0.16%
Jan 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.6%0.17%
Feb 202620.5%20.5%13.7%16.7%13.7%9.2%4.1%1.5%0.15%
Mar 202622.8%18.6%15.2%15.2%12.5%10.2%3.7%1.7%0.14%
Apr 202620.9%25.5%14%14%11.5%9.4%3.4%1.3%0.13%
May 202621.5%26.1%14.3%11.8%11.8%9.6%3.5%1.3%0.13%
Jun 202621.7%21.7%14.5%14.5%11.9%9.7%4.3%1.6%0.14%
Jul 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.5%0.16%
Aug 202619.9%19.9%16.2%13.3%16.2%8.9%4%1.5%0.19%
Sep 202619.3%19.3%19.3%13%13%10.6%3.9%1.4%0.14%

How has the Behringer and Elektron comparison changed over the last 12 months?

3 findings
  • Behringer was ahead of Elektron in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Behringer’s share of searches among drum machine brands worldwide moved from 21.1% to 19.3%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide moved from 11.6% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for drum machine brands worldwide in September 2026?

2 changes
  1. In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.

  2. In September 2026, Behringer lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Behringer’s and Elektron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Behringer

1 branded search term

  • behringer

Elektron

1 branded search term

  • elektron

How the Brand Demand Index is measured

Other head-to-heads among drum machine brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.