Brandwave

How popular isRoland?

In September 2026, people searched for Roland by name about 32,400 times worldwide, a 13.2% decrease from the previous year. These searches made up 1.4% of all global drum machine brand searches, placing Roland eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Roland appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Roland is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. AkaiShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. BehringerShare of searches 19.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. MoogShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ArturiaShare of searches 13%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. RolandShare of searches 1.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Roland appeared in all four answers. Roland is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Akai3rd
  4. Korg4th
  5. Behringer5th
  6. Arturia6th
  7. Moog–
  8. Alesis–
  9. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Akai3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Korg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elektron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Behringer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arturia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum machine brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum machine brands compete with Roland?

Roland against drum machine brands worldwide, by month

Share of searches by month for Akai, Behringer, Moog, Arturia, Korg, Elektron, Alesis, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaiBehringerMoogArturiaKorgElektronAlesisRolandBoss
Oct 202521.1%21.1%14.1%14.1%11.6%11.6%4.2%1.9%0.17%
Nov 202519.3%19.3%12.9%19.3%12.9%10.6%3.9%1.7%0.12%
Dec 202520.8%20.8%11.4%17%13.9%9.3%5.1%1.5%0.16%
Jan 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.6%0.17%
Feb 202620.5%20.5%13.7%16.7%13.7%9.2%4.1%1.5%0.15%
Mar 202622.8%18.6%15.2%15.2%12.5%10.2%3.7%1.7%0.14%
Apr 202620.9%25.5%14%14%11.5%9.4%3.4%1.3%0.13%
May 202621.5%26.1%14.3%11.8%11.8%9.6%3.5%1.3%0.13%
Jun 202621.7%21.7%14.5%14.5%11.9%9.7%4.3%1.6%0.14%
Jul 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.5%0.16%
Aug 202619.9%19.9%16.2%13.3%16.2%8.9%4%1.5%0.19%
Sep 202619.3%19.3%19.3%13%13%10.6%3.9%1.4%0.14%

  1. 1.Akai

    19.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Behringer

    19.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Moog

    19.3%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  4. 4.Arturia

    13%

    Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Korg

    13%

    Moved from 3rd to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  6. 6.Elektron

    10.6%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  7. 7.Alesis

    3.9%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Roland

    1.4%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Boss

    0.14%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Roland and its closest rivals

Every comparison with Roland

40 comparisons

How has branded search demand for Roland changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roland worldwide fell from 37.3K to 32.4K.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands worldwide held steady, from 1.9% to 1.4%.

How did search popularity change for drum machine brands worldwide in September 2026?

6 changes

  1. In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 19.3% of the searches.

  2. In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.

  3. In September 2026, Korg lost share of searches among drum machine brands worldwide, from 16.2% to 13%.

  4. In September 2026, Akai lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%.

  5. In September 2026, Behringer lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%.

  6. Arturia’s share of searches among drum machine brands worldwide has lost ground for 3 months in a row, from 14.5% to 13% in September 2026.

How are Roland’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roland drum
  • roland drum stool
  • roland guitar cable
  • roland hand drum
  • roland keyboard

Do you work for Roland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roland compete?

Roland is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar cable brands7th of 70.01%Show ranking
Drum machine brands8th of 91.4%Shown above
Keyboards and synths6th of 64.4%Show ranking
MIDI keyboards6th of 64.8%Show ranking
Synthesizer brands5th of 65.4%Show ranking
Digital piano and keyboard brands3rd of 510.1%Show ranking
Piano bench brands3rd of 810.8%Show ranking
Drum kit brands9th of 94.9%Show ranking
Drum throne brands8th of 80.08%Show ranking
Piano stool brands1st of 545.3%Show ranking
Hand drum brands4th of 40.48%Show ranking
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