Brandwave

Gretsch vs Roland:Which is more popular?

In September 2026, Gretsch had more branded searches than Roland among drum kit brands worldwide. Gretsch had about 49,500 branded searches, while Roland had 9,900. Gretsch made up 24.6% of all drum kit brand searches we track, and Roland accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about drum kit brands, Gretsch and Roland each appeared in three of the five answers. Gretsch and Roland were each mentioned first in two of the four answers.

Among drum kit brands worldwide in September 2026

Who do people search for more?

Gretsch, about 5 searches for every 1 for Roland

Gretsch 49.5K searchesRoland 9.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Gretsch in 3 of 5Roland in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Gretsch first in 2Roland first in 2

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gretsch and Roland were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gretsch and Roland were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pearl1st
  2. Tama2nd
  3. DW3rd
  4. Gretsch4th
  5. Ludwig5th
  6. Roland6th
  7. Sonor7th
  8. Mapex8th
  9. Alesis9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pearl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tama4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DW3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ludwig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mapex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drum kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gretsch or Roland more popular in search?

This chart shows how often people search Google for Gretsch and Roland by name. Each line represents a brand's share of searches for all nine drum kit brands we track, month by month, from English-language searches worldwide.

Gretsch and Roland among drum kit brands worldwide, by month

Share of searches by month for Gretsch, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthGretschAlesisDWPearlMapexTamaLudwigSonorRoland
Oct 202524.4%13.4%13.4%13.4%7.3%9%6%7.3%6%
Nov 202525.1%13.7%13.7%11.2%7.5%7.5%7.5%7.5%6.1%
Dec 202524.2%16.2%13.3%10.8%7.2%8.9%7.2%7.2%4.8%
Jan 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Feb 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Mar 202623.7%13%13%13%8.7%8.7%7.1%7.1%5.8%
Apr 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
May 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
Jun 202623.9%13.1%13.1%16%8.7%8.7%5.8%5.8%4.8%
Jul 202618.4%12.3%10.1%27.5%6.7%8.2%5.5%6.7%4.5%
Aug 202622.2%12.2%12.2%22.2%6.6%8.1%6.6%5.4%4.4%
Sep 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%

How has the Gretsch and Roland comparison changed over the last 12 months?

3 findings
  • Gretsch was ahead of Roland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gretsch’s share of searches among drum kit brands worldwide moved from 24.4% to 24.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum kit brands worldwide moved from 6% to 4.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for drum kit brands worldwide in September 2026?

2 changes
  1. In September 2026, Gretsch gained share of searches among drum kit brands worldwide, from 22.2% to 24.6%.

  2. Estimated monthly branded searches for Roland worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gretsch’s and Roland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gretsch

1 branded search term

  • gretsch

Roland

1 branded search term

  • roland drum

How the Brand Demand Index is measured

Other head-to-heads among drum kit brands

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