Brandwave

DW vs Gretsch:Which is searched more?

In September 2026, Gretsch had more branded searches than DW among drum kit brands worldwide. Gretsch had about 49,500 branded searches, while DW had 27,100. Gretsch made up 24.6% of all drum kit brand searches we track, and DW accounted for 13.4%. These are worldwide searches for English-language branded terms.

Share of searches among drum kit brands worldwide in September 2026Is DW or Gretsch more popular in search?
DW13.4%27.1K searches
vs
Gretsch24.6%49.5K searches

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Is DW or Gretsch more popular in search?

Compare the drum kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DW and Gretsch among drum kit brands worldwide, by month

Share of searches by month for Gretsch, DW. The figures are in the table below the chart.

View monthly share of searches table
MonthGretschAlesisDWPearlMapexTamaLudwigSonorRoland
Oct 202524.4%13.4%13.4%13.4%7.3%9%6%7.3%6%
Nov 202525.1%13.7%13.7%11.2%7.5%7.5%7.5%7.5%6.1%
Dec 202524.2%16.2%13.3%10.8%7.2%8.9%7.2%7.2%4.8%
Jan 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Feb 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Mar 202623.7%13%13%13%8.7%8.7%7.1%7.1%5.8%
Apr 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
May 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
Jun 202623.9%13.1%13.1%16%8.7%8.7%5.8%5.8%4.8%
Jul 202618.4%12.3%10.1%27.5%6.7%8.2%5.5%6.7%4.5%
Aug 202622.2%12.2%12.2%22.2%6.6%8.1%6.6%5.4%4.4%
Sep 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%

How has the DW and Gretsch comparison changed over the last 12 months?

3 findings
  • Gretsch was ahead of DW in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DW’s share of searches among drum kit brands worldwide held steady at 13.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Gretsch’s share of searches among drum kit brands worldwide moved from 24.4% to 24.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for drum kit brands worldwide in September 2026?

2 changes
  1. In September 2026, DW overtook Pearl to rank 3rd among drum kit brands worldwide, with 13.4% of the searches.

  2. In September 2026, Gretsch gained share of searches among drum kit brands worldwide, from 22.2% to 24.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DW’s and Gretsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DW

1 branded search term

  • dw drums

Gretsch

1 branded search term

  • gretsch

How the Brand Demand Index is measured

Other head-to-heads among drum kit brands

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