How popular isDW in search?
In August 2026, there were an estimated 27.1K branded searches for DW worldwide which is down 18.1% over the last 11 months. DW holds 1.7% estimated Share of Search among drum throne brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does DW compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Drum throne brands | 3rd of 6 | 1.7% | Shown below |
| Drum practice pad brands | 4th of 6 | 2.2% | Show ranking |
Which drum throne brands compete with DW?
Share of Search by month for Gibraltar, Pearl, DW. The figures are in the table below the chart.
View monthly share of search table
| Month | Gibraltar | Pearl | DW | Tama | Mapex | Roc-N-Soc |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.8% | 2.5% | 2.5% | 1.7% | 1.4% | 0.14% |
| Nov 2025 | 91% | 2.5% | 3% | 1.6% | 1.6% | 0.22% |
| Dec 2025 | 88.8% | 2.9% | 3.6% | 2.4% | 2% | 0.31% |
| Jan 2026 | 90.2% | 3% | 3% | 2% | 1.6% | 0.22% |
| Feb 2026 | 91.8% | 2.5% | 2.5% | 1.7% | 1.4% | 0.17% |
| Mar 2026 | 92.9% | 2.1% | 2.1% | 1.4% | 1.4% | 0.18% |
| Apr 2026 | 92% | 2% | 2.5% | 1.7% | 1.7% | 0.17% |
| May 2026 | 92% | 2% | 2.5% | 1.7% | 1.7% | 0.17% |
| Jun 2026 | 92.5% | 2.5% | 2.1% | 1.4% | 1.4% | 0.14% |
| Jul 2026 | 94% | 3.1% | 1.1% | 0.93% | 0.76% | 0.1% |
| Aug 2026 | 93.1% | 3.1% | 1.7% | 1.1% | 0.92% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.1% | 1.5M | -18% | -0.9 points | |
| 2, held 2nd | 3.1% | 49.5K | -18.2% | 0 points | |
| 3, held 3rd | 1.7% | 27.1K | +22.1% | +0.5 points | |
| 4, held 4th | 1.1% | 18.1K | 0% | +0.2 points | |
| 5, held 5th | 0.92% | 14.8K | 0% | +0.2 points | |
| 6, held 6th | 0.12% | 1.9K | 0% | 0 points |
93.1%
Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -0.9 points.
2.
Pearl3.1%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
3.DW
1.7%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
4.
Tama
1.1%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Mapex
0.92%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.12%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DW and its closest rivals
How has branded search demand for DW changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DW worldwide fell from 33.1K to 27.1K.
- Across the 11 months ending August 2026, DW’s estimated Share of Search among drum throne brands worldwide decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, DW’s estimated Share of Search among drum throne brands worldwide peaked at 3.6% in December 2025 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, DW fell from 2nd to 3rd among drum throne brands worldwide.
How did search popularity change for drum throne brands worldwide in August 2026?
5 changes
In August 2026, DW gained estimated Share of Search among drum throne brands worldwide, from 1.1% to 1.7%.
In August 2026, Gibraltar lost estimated Share of Search among drum throne brands worldwide, from 94% to 93.1%.
Estimated monthly branded searches for Pearl worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Tama worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Mapex worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is DW measured?
Brandwave collects information about searches that people make online using DW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dw drums
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Is DW your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.