DW vs Ludwig:Which is searched more?
In September 2026, DW had more branded searches than Ludwig among drum kit brands worldwide. DW was estimated to have 27.1K branded searches compared to Ludwig’s 14.8K, and held a 33% Share of Search versus Ludwig’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DW or Ludwig?
Compare the drum kit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DW, Ludwig. The figures are in the table below the chart.
View monthly share of search table
| Month | DW | Pearl | Tama | Ludwig |
|---|---|---|---|---|
| Oct 2025 | 32.1% | 32.1% | 21.5% | 14.3% |
| Nov 2025 | 34.3% | 28.1% | 18.8% | 18.8% |
| Dec 2025 | 32.9% | 27% | 22.1% | 18% |
| Jan 2026 | 31.1% | 31.1% | 20.8% | 17% |
| Feb 2026 | 31.1% | 31.1% | 20.8% | 17% |
| Mar 2026 | 31.1% | 31.1% | 20.8% | 17% |
| Apr 2026 | 33% | 27% | 22% | 18% |
| May 2026 | 33% | 27% | 22% | 18% |
| Jun 2026 | 30% | 36.6% | 20% | 13.4% |
| Jul 2026 | 19.7% | 53.6% | 16% | 10.7% |
| Aug 2026 | 24.7% | 45.2% | 16.5% | 13.5% |
| Sep 2026 | 33% | 27% | 22% | 18% |
How has the DW and Ludwig comparison changed over the last 12 months?
3 findings
- DW was ahead of Ludwig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DW’s estimated Share of Search among drum kit brands worldwide moved from 32.1% to 33%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Ludwig’s estimated Share of Search among drum kit brands worldwide moved from 14.3% to 18%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for drum kit brands worldwide in September 2026?
2 changes
In September 2026, DW overtook Pearl to become the leader among drum kit brands worldwide, with 33% estimated Share of Search.
In September 2026, Ludwig gained estimated Share of Search among drum kit brands worldwide, from 13.5% to 18%.
Other head-to-heads among drum kit brands
How each brand is measured
Brandwave collects information about searches that people make online using DW’s and Ludwig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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