Brandwave

How popular isLudwig in search?

In August 2026, there were an estimated 14.8K branded searches for Ludwig worldwide which held steady over the last 11 months. Ludwig holds 0.35% estimated Share of Search among drum kits worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha96.5%
  2. Gretsch1.2%
  3. Pearl1.2%
  4. Tama0.43%
  5. Ludwig0.35%
  6. Mapex0.35%
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Where does Ludwig compete?

Ludwig is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits5th of 60.35%Shown below
Drumhead brands5th of 60.41%Show ranking

Which drum kits compete with Ludwig?

Ludwig against drum kits worldwide, by month

Share of Search by month for Yamaha, Ludwig. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaGretschPearlTamaLudwigMapex
Oct 202596.5%1.4%0.78%0.52%0.35%0.43%
Nov 202596.6%1.4%0.64%0.43%0.43%0.43%
Dec 202596.6%1.4%0.64%0.52%0.43%0.43%
Jan 202696.4%1.4%0.78%0.52%0.43%0.43%
Feb 202697.1%1.2%0.64%0.43%0.35%0.35%
Mar 202697.5%0.97%0.53%0.35%0.29%0.35%
Apr 202697.1%1.2%0.53%0.43%0.35%0.43%
May 202697.1%1.2%0.53%0.43%0.35%0.43%
Jun 202696.9%1.2%0.78%0.43%0.29%0.43%
Jul 202696.6%0.96%1.4%0.43%0.29%0.35%
Aug 202696.5%1.2%1.2%0.43%0.35%0.35%
Sep 2026——————

  1. 1.Yamaha

    96.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gretsch

    1.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Pearl

    1.2%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Tama

    0.43%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ludwig

    0.35%

    Moved from 6th to 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Mapex

    0.35%

    Moved from 5th to 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ludwig and its closest rivals

How has branded search demand for Ludwig changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ludwig worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Ludwig rose from 6th to 5th among drum kits worldwide.

How did search popularity change for drum kits worldwide in August 2026?

  1. Yamaha’s estimated Share of Search among drum kits worldwide has lost ground for 3 months in a row, from 97.1% to 96.5% in August 2026.

  2. In August 2026, Gretsch rose from 3rd to 2nd among drum kits worldwide.

  3. In August 2026, Ludwig rose from 6th to 5th among drum kits worldwide.

  4. In August 2026, Mapex fell from 5th to 6th among drum kits worldwide.

  5. In August 2026, Pearl fell from 2nd to 3rd among drum kits worldwide.

  6. Estimated monthly branded searches for Tama worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Ludwig measured?

Brandwave collects information about searches that people make online using Ludwig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ludwig drums

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How the Brand Demand Index is measured

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