Brandwave

How popular isGretsch?

In September 2026, people searched for Gretsch by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 24.6% of all global drum kit brand searches, placing Gretsch first out of nine brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Gretsch appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Gretsch is the most searched of 9 competitors and the fourth most recommended in AI answers.

  1. GretschShare of searches 24.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. AlesisShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  3. DWShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PearlShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. MapexShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gretsch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gretsch is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pearl1st
  2. Tama2nd
  3. DW3rd
  4. Gretsch4th
  5. Ludwig5th
  6. Roland6th
  7. Sonor7th
  8. Mapex8th
  9. Alesis9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pearl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tama4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DW3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ludwig3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mapex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about drum kit brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum kit brands compete with Gretsch?

Gretsch against drum kit brands worldwide, by month

Share of searches by month for Gretsch, Alesis, DW, Pearl, Mapex, Tama, Ludwig, Sonor, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthGretschAlesisDWPearlMapexTamaLudwigSonorRoland
Oct 202524.4%13.4%13.4%13.4%7.3%9%6%7.3%6%
Nov 202525.1%13.7%13.7%11.2%7.5%7.5%7.5%7.5%6.1%
Dec 202524.2%16.2%13.3%10.8%7.2%8.9%7.2%7.2%4.8%
Jan 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Feb 202624.4%13.3%13.3%13.3%7.3%8.9%7.3%7.3%4.9%
Mar 202623.7%13%13%13%8.7%8.7%7.1%7.1%5.8%
Apr 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
May 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%
Jun 202623.9%13.1%13.1%16%8.7%8.7%5.8%5.8%4.8%
Jul 202618.4%12.3%10.1%27.5%6.7%8.2%5.5%6.7%4.5%
Aug 202622.2%12.2%12.2%22.2%6.6%8.1%6.6%5.4%4.4%
Sep 202624.6%13.4%13.4%11%9%9%7.3%7.3%4.9%

  1. 1.Gretsch

    24.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Alesis

    13.4%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.DW

    13.4%

    Moved from 4th to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Pearl

    11%

    Moved from 2nd to 4th. 22.2K estimated branded searches, -55.2% vs prior month. Share -11.2 points.

  5. 5.Mapex

    9%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  6. 6.Tama

    9%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Ludwig

    7.3%

    Moved from 6th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Sonor

    7.3%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  9. 9.Roland

    4.9%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Gretsch and its closest rivals

Every comparison with Gretsch

25 comparisons

How has branded search demand for Gretsch changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gretsch worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Gretsch’s share of searches among drum kit brands worldwide peaked at 25.1% in November 2025 and was lowest at 18.4% in July 2026.

How did search popularity change for drum kit brands worldwide in September 2026?

6 changes

  1. In September 2026, Alesis overtook Pearl to rank 2nd among drum kit brands worldwide, with 13.4% of the searches.

  2. In September 2026, DW overtook Pearl to rank 3rd among drum kit brands worldwide, with 13.4% of the searches.

  3. In September 2026, Mapex overtook Tama and Ludwig to rank 5th among drum kit brands worldwide, with 9% of the searches.

  4. In September 2026, Gretsch gained share of searches among drum kit brands worldwide, from 22.2% to 24.6%.

  5. In September 2026, Sonor gained share of searches among drum kit brands worldwide, from 5.4% to 7.3%.

  6. In September 2026, Tama gained share of searches among drum kit brands worldwide, from 8.1% to 9%.

How are Gretsch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gretsch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gretsch

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How the Brand Demand Index is measured

Where does Gretsch compete?

Gretsch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar brands7th of 103.2%Show ranking
Baritone guitar brands5th of 73.7%Show ranking
Banjo brands4th of 94.1%Show ranking
Mandolin brands4th of 94.1%Show ranking
Drum kit brands1st of 924.6%Shown above
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