Gretsch vs Yamaha Guitars:Which is searched more?
In September 2026, Yamaha Guitars had more branded searches than Gretsch among guitar brands worldwide. Yamaha Guitars had about 110,000 branded searches, while Gretsch had 49,500. Yamaha Guitars made up 7.1% of all guitar brand searches we track, and Gretsch accounted for 3.2%. These are worldwide searches for English-language branded terms.
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Is Gretsch or Yamaha Guitars more popular in search?
Compare the guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yamaha Guitars, Gretsch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | PRS | Yamaha Guitars | Taylor Guitars | Gretsch | Squier | Cordoba | Gibson |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 11.4% | 7.7% | 6.3% | 5.2% | 4.2% | 3.4% | 2.8% | 0.56% | 0.56% |
| Nov 2025 | 55.7% | 13.3% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.53% | 0.53% |
| Dec 2025 | 55.7% | 13.2% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.65% | 0.53% |
| Jan 2026 | 53.2% | 15.5% | 8.5% | 5.7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.62% | 0.51% |
| Feb 2026 | 54.4% | 12.7% | 8.5% | 7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.63% | 0.63% |
| Mar 2026 | 55.6% | 16.5% | 7.4% | 5% | 5% | 4.1% | 2.7% | 2.7% | 0.54% | 0.54% |
| Apr 2026 | 55.1% | 12.9% | 8.6% | 5.8% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.63% |
| May 2026 | 55% | 16.5% | 7.4% | 6% | 5% | 4.1% | 2.7% | 2.2% | 0.54% | 0.54% |
| Jun 2026 | 53.5% | 19.7% | 5.9% | 7.2% | 4.8% | 3.2% | 2.6% | 2.2% | 0.43% | 0.43% |
| Jul 2026 | 55.6% | 13.5% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.7% | 0.54% | 0.54% |
| Aug 2026 | 53.8% | 13% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 2.6% | 0.64% | 0.52% |
| Sep 2026 | 53.5% | 12.9% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 3.2% | 0.64% | 0.52% |
How has the Gretsch and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Yamaha Guitars was ahead of Gretsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gretsch’s share of searches among guitar brands worldwide moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands worldwide moved from 5.2% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for guitar brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gretsch’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gretsch
1 branded search term
- gretsch
Yamaha Guitars
1 branded search term
- yamaha guitars
Other head-to-heads among guitar brands
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