How popular isYamaha Guitars in search?
In September 2026, there were an estimated 110K branded searches for Yamaha Guitars worldwide which is up 21.5% over the last 12 months. Yamaha Guitars holds 8.2% estimated Share of Search among guitar brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fender62.3%Ibanez15.1%
Epiphone8.2%Yamaha Guitars8.2%
Taylor Guitars5.5%- Gibson0.61%
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Which guitar brands compete with Yamaha Guitars?
Share of Search by month for Fender, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 13.2% | 8.8% | 5.9% | 4.8% | 0.65% |
| Nov 2025 | 63.6% | 15.2% | 8.3% | 6.8% | 5.6% | 0.61% |
| Dec 2025 | 63.6% | 15.1% | 8.3% | 6.8% | 5.6% | 0.61% |
| Jan 2026 | 60.4% | 17.6% | 9.7% | 6.4% | 5.3% | 0.58% |
| Feb 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| Mar 2026 | 62.5% | 18.5% | 8.3% | 5.6% | 4.6% | 0.61% |
| Apr 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| May 2026 | 62.1% | 18.7% | 8.4% | 5.6% | 4.6% | 0.61% |
| Jun 2026 | 61.1% | 22.5% | 6.7% | 5.5% | 3.7% | 0.49% |
| Jul 2026 | 63.2% | 15.3% | 8.4% | 6.9% | 5.6% | 0.62% |
| Aug 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
| Sep 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 831K | 0% | 0 points | |
| 2, held 2nd | 15.1% | 201K | 0% | 0 points | |
| 3, held 3rd | 8.2% | 110K | 0% | 0 points | |
| 4, held 4th | 8.2% | 110K | 0% | 0 points | |
| 5, held 5th | 5.5% | 74K | 0% | 0 points | |
| 6, held 6th | 0.61% | 8.1K | 0% | 0 points |
1.
Fender62.3%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.
2.
15.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Epiphone8.2%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
8.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Gibson0.61%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Yamaha Guitars and its closest rivals
- Yamaha Guitars vs Fender: compare search popularity
- Yamaha Guitars vs Epiphone: compare search popularity
- Yamaha Guitars vs Taylor Guitars: compare search popularity
- Yamaha Guitars vs Gibson: compare search popularity
- Compare Yamaha Guitars with any brand
Every comparison with Yamaha Guitars
5 comparisons
How has branded search demand for Yamaha Guitars changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha Guitars worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide increased from 5.9% to 8.2%.
- Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.5% in June 2026.
How did search popularity change for guitar brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How is Yamaha Guitars measured?
Brandwave collects information about searches that people make online using Yamaha Guitars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha guitars
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