Brandwave

How popular isPRS?

In September 2026, people searched for PRS by name about 110,000 times worldwide, about the same as the previous year. These searches made up 7.1% of all global guitar brand searches, placing PRS fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about guitar brands, PRS appeared in three of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

PRS is the fourth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. FenderShare of searches 53.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IbanezShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. EpiphoneShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  4. PRSShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. Yamaha GuitarsShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PRS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. PRS is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Yamaha Guitars2nd
  3. Gibson3rd
  4. Ibanez4th
  5. Epiphone5th
  6. Squier6th
  7. PRS7th
  8. Taylor Guitars8th
  9. Gretsch9th
  10. Cordoba10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epiphone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha Guitars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fender4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PRS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Guitars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cordoba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar brands compete with PRS?

PRS against guitar brands worldwide, by month

Share of searches by month for Fender, Ibanez, Epiphone, PRS, Yamaha Guitars, Taylor Guitars, Gretsch, Squier. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphonePRSYamaha GuitarsTaylor GuitarsGretschSquierCordobaGibson
Oct 202557.8%11.4%7.7%6.3%5.2%4.2%3.4%2.8%0.56%0.56%
Nov 202555.7%13.3%7.3%5.9%5.9%4.9%3.3%2.7%0.53%0.53%
Dec 202555.7%13.2%7.3%5.9%5.9%4.9%3.3%2.7%0.65%0.53%
Jan 202653.2%15.5%8.5%5.7%5.7%4.7%3.1%2.6%0.62%0.51%
Feb 202654.4%12.7%8.5%7%5.7%4.7%3.1%2.6%0.63%0.63%
Mar 202655.6%16.5%7.4%5%5%4.1%2.7%2.7%0.54%0.54%
Apr 202655.1%12.9%8.6%5.8%5.8%4.7%3.2%2.6%0.63%0.63%
May 202655%16.5%7.4%6%5%4.1%2.7%2.2%0.54%0.54%
Jun 202653.5%19.7%5.9%7.2%4.8%3.2%2.6%2.2%0.43%0.43%
Jul 202655.6%13.5%7.4%6.1%6.1%5%2.7%2.7%0.54%0.54%
Aug 202653.8%13%7.1%7.1%7.1%4.8%3.2%2.6%0.64%0.52%
Sep 202653.5%12.9%7.1%7.1%7.1%4.8%3.2%3.2%0.64%0.52%

  1. 1.Fender

    53.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Ibanez

    12.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Epiphone

    7.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.PRS

    7.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Yamaha Guitars

    7.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Taylor Guitars

    4.8%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gretsch

    3.2%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Squier

    3.2%

    Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  9. 9.Cordoba

    0.64%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Gibson

    0.52%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between PRS and its closest rivals

Every comparison with PRS

10 comparisons

How has branded search demand for PRS changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PRS worldwide held steady at 110K.
  • Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide increased from 6.3% to 7.1%.
  • Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide peaked at 7.2% in June 2026 and was lowest at 5% in March 2026.

How did search popularity change for guitar brands worldwide in September 2026?

6 changes

  1. In September 2026, Squier gained share of searches among guitar brands worldwide, from 2.6% to 3.2%.

  2. Ibanez’s share of searches among guitar brands worldwide has lost ground for 3 months in a row, from 19.7% to 12.9% in September 2026.

  3. Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  4. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  6. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are PRS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prs guitars

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How the Brand Demand Index is measured

Where does PRS compete?

PRS is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar brands4th of 107.1%Shown above
Baritone guitar brands3rd of 78.3%Show ranking
Electric guitars4th of 68.4%Show ranking
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