Brandwave

How popular isPRS in search?

In August 2026, there were an estimated 110K branded searches for PRS worldwide which held steady over the last 11 months. PRS holds 12% estimated Share of Search among electric guitars worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender48.9%
  2. Ibanez21.9%
  3. Epiphone12%
  4. PRS12%
  5. Squier4.4%
  6. Gibson0.88%
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Which electric guitars compete with PRS?

PRS against electric guitars worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, PRS, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphonePRSSquierGibson
Oct 202552.1%19%12.8%10.4%4.7%0.94%
Nov 202550%22.4%12.3%10%4.5%0.9%
Dec 202550%22.4%12.3%10%4.5%0.9%
Jan 202646.4%25.4%13.9%9.3%4.2%0.84%
Feb 202647.5%21.2%14.3%11.6%4.3%1%
Mar 202648.4%26.5%11.9%8%4.4%0.87%
Apr 202648.5%21.7%14.6%9.8%4.4%1.1%
May 202648%26.3%11.8%9.6%3.5%0.86%
Jun 202645.4%30.4%9.1%11.1%3.3%0.67%
Jul 202650%22.3%12.2%10.1%4.5%0.9%
Aug 202648.9%21.9%12%12%4.4%0.88%
Sep 2026——————

  1. 1.Fender

    48.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Ibanez

    21.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Epiphone

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.PRS

    12%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.

  5. 5.Squier

    4.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PRS and its closest rivals

How has branded search demand for PRS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PRS worldwide held steady at 110K.
  • Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide increased from 10.4% to 12%.
  • Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide peaked at 12% in August 2026 and was lowest at 8% in March 2026.

How did search popularity change for electric guitars worldwide in August 2026?

  1. In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.

  2. In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.

  3. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  4. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is PRS measured?

Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • prs guitars

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How the Brand Demand Index is measured

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