PRS vs Taylor Guitars:Which is more popular?
In September 2026, PRS had more branded searches than Taylor Guitars among guitar brands worldwide. PRS had about 110,000 branded searches, while Taylor Guitars had 74,000. PRS made up 7.1% of all guitar brand searches we track, and Taylor Guitars accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about guitar brands, PRS and Taylor Guitars each appeared in three of the five answers. PRS and Taylor Guitars were each mentioned first in two of the four answers that named either.
Who do people search for more?
PRS, about 49% more searches than Taylor Guitars
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PRS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Taylor Guitars was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PRS and Taylor Guitars were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fender1st
Yamaha Guitars2nd
Gibson3rd
Ibanez4th- Epiphone5th
- Squier6th
- PRS7th
Taylor Guitars8th
Gretsch9th
Cordoba10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epiphone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha Guitars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Squier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fender4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PRS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor Guitars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gretsch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cordoba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy?”
Asked ChatGPT
“What are the best guitar brands?”
Asked ChatGPT
“What's the best guitar brand for home practice?”
Searched Google, AI Overview
“guitar brands”
Searched Google, AI Overview
“electric guitar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PRS or Taylor Guitars more popular in search?
This chart shows how often people search Google for PRS and Taylor Guitars by name. Each line represents a brand's share of searches for all ten guitar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PRS, Taylor Guitars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | PRS | Yamaha Guitars | Taylor Guitars | Gretsch | Squier | Cordoba | Gibson |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 11.4% | 7.7% | 6.3% | 5.2% | 4.2% | 3.4% | 2.8% | 0.56% | 0.56% |
| Nov 2025 | 55.7% | 13.3% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.53% | 0.53% |
| Dec 2025 | 55.7% | 13.2% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.65% | 0.53% |
| Jan 2026 | 53.2% | 15.5% | 8.5% | 5.7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.62% | 0.51% |
| Feb 2026 | 54.4% | 12.7% | 8.5% | 7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.63% | 0.63% |
| Mar 2026 | 55.6% | 16.5% | 7.4% | 5% | 5% | 4.1% | 2.7% | 2.7% | 0.54% | 0.54% |
| Apr 2026 | 55.1% | 12.9% | 8.6% | 5.8% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.63% |
| May 2026 | 55% | 16.5% | 7.4% | 6% | 5% | 4.1% | 2.7% | 2.2% | 0.54% | 0.54% |
| Jun 2026 | 53.5% | 19.7% | 5.9% | 7.2% | 4.8% | 3.2% | 2.6% | 2.2% | 0.43% | 0.43% |
| Jul 2026 | 55.6% | 13.5% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.7% | 0.54% | 0.54% |
| Aug 2026 | 53.8% | 13% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 2.6% | 0.64% | 0.52% |
| Sep 2026 | 53.5% | 12.9% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 3.2% | 0.64% | 0.52% |
How has the PRS and Taylor Guitars comparison changed over the last 12 months?
3 findings
- PRS was ahead of Taylor Guitars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Taylor Guitars’ share of searches among guitar brands worldwide moved from 4.2% to 4.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for guitar brands worldwide in September 2026?
0 changes
Neither PRS nor Taylor Guitars moved beyond provider rounding among guitar brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PRS’s and Taylor Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PRS
1 branded search term
- prs guitars
Taylor Guitars
1 branded search term
- taylor guitar
Other head-to-heads among guitar brands
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