Fender vs PRS:Which is searched more?
In September 2026, Fender had more branded searches than PRS among guitar brands worldwide. Fender had about 831,000 branded searches, while PRS had 110,000. Fender made up 53.5% of all guitar brand searches we track, and PRS accounted for 7.1%. These are worldwide searches for English-language branded terms.
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Is Fender or PRS more popular in search?
Compare the guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fender, PRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | PRS | Yamaha Guitars | Taylor Guitars | Gretsch | Squier | Cordoba | Gibson |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 11.4% | 7.7% | 6.3% | 5.2% | 4.2% | 3.4% | 2.8% | 0.56% | 0.56% |
| Nov 2025 | 55.7% | 13.3% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.53% | 0.53% |
| Dec 2025 | 55.7% | 13.2% | 7.3% | 5.9% | 5.9% | 4.9% | 3.3% | 2.7% | 0.65% | 0.53% |
| Jan 2026 | 53.2% | 15.5% | 8.5% | 5.7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.62% | 0.51% |
| Feb 2026 | 54.4% | 12.7% | 8.5% | 7% | 5.7% | 4.7% | 3.1% | 2.6% | 0.63% | 0.63% |
| Mar 2026 | 55.6% | 16.5% | 7.4% | 5% | 5% | 4.1% | 2.7% | 2.7% | 0.54% | 0.54% |
| Apr 2026 | 55.1% | 12.9% | 8.6% | 5.8% | 5.8% | 4.7% | 3.2% | 2.6% | 0.63% | 0.63% |
| May 2026 | 55% | 16.5% | 7.4% | 6% | 5% | 4.1% | 2.7% | 2.2% | 0.54% | 0.54% |
| Jun 2026 | 53.5% | 19.7% | 5.9% | 7.2% | 4.8% | 3.2% | 2.6% | 2.2% | 0.43% | 0.43% |
| Jul 2026 | 55.6% | 13.5% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.7% | 0.54% | 0.54% |
| Aug 2026 | 53.8% | 13% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 2.6% | 0.64% | 0.52% |
| Sep 2026 | 53.5% | 12.9% | 7.1% | 7.1% | 7.1% | 4.8% | 3.2% | 3.2% | 0.64% | 0.52% |
How has the Fender and PRS comparison changed over the last 12 months?
3 findings
- Fender was ahead of PRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands worldwide moved from 57.8% to 53.5%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for guitar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fender’s and PRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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