Brandwave

Guitar brands:Which are searched most?

In September 2026, Fender was the most searched among guitar brands worldwide, with an estimated 831K branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender62.3%
  2. Ibanez15.1%
  3. Epiphone8.2%
  4. Yamaha Guitars8.2%
  5. Taylor Guitars5.5%
  6. Gibson0.61%

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Share of SearchLeaderboard

Compare the guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar brands worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphoneYamaha GuitarsTaylor GuitarsGibson
Oct 202566.6%13.2%8.8%5.9%4.8%0.65%
Nov 202563.6%15.2%8.3%6.8%5.6%0.61%
Dec 202563.6%15.1%8.3%6.8%5.6%0.61%
Jan 202660.4%17.6%9.7%6.4%5.3%0.58%
Feb 202662.8%14.7%9.8%6.6%5.4%0.72%
Mar 202662.5%18.5%8.3%5.6%4.6%0.61%
Apr 202662.8%14.7%9.8%6.6%5.4%0.72%
May 202662.1%18.7%8.4%5.6%4.6%0.61%
Jun 202661.1%22.5%6.7%5.5%3.7%0.49%
Jul 202663.2%15.3%8.4%6.9%5.6%0.62%
Aug 202662.3%15.1%8.2%8.2%5.5%0.61%
Sep 202662.3%15.1%8.2%8.2%5.5%0.61%

This month’s ranking, September 2026

  1. 1.Fender

    62.3%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ibanez

    15.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    8.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yamaha Guitars

    8.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Taylor Guitars

    5.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gibson

    0.61%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar brands worldwide?

In September 2026, Fender was the most searched among guitar brands worldwide, with an estimated 831K branded searches and 62.3% estimated Share of Search within this set. Ibanez is in 2nd place, 47.2 percentage points behind at 15.1% Share of Search.

Global guitar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender66.6% → 62.3%66.6%Oct 202560.4%Jan 20261st
Ibanez13.2% → 15.1%22.5%Jun 202613.2%Oct 20252nd
Epiphone8.8% → 8.2%9.8%Feb 20266.7%Jun 20263rd
Yamaha Guitars5.9% → 8.2%8.2%Aug 20265.5%Jun 20264th
Taylor Guitars4.8% → 5.5%5.6%Jul 20263.7%Jun 20265th
Gibson0.65% → 0.61%0.72%Feb 20260.49%Jun 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide decreased from 66.6% to 62.3%.
  • Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among guitar brands worldwide increased from 13.2% to 15.1%.
  • Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide decreased from 8.8% to 8.2%.
  • Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide increased from 5.9% to 8.2%.
  • Across the 12 months ending September 2026, Taylor Guitars’ estimated Share of Search among guitar brands worldwide increased from 4.8% to 5.5%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide peaked at 66.6% in October 2025 and was lowest at 60.4% in January 2026.
  • Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among guitar brands worldwide peaked at 22.5% in June 2026 and was lowest at 13.2% in October 2025.
  • Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide peaked at 9.8% in February 2026 and was lowest at 6.7% in June 2026.
  • Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.5% in June 2026.
  • Across the 12 months ending September 2026, Taylor Guitars’ estimated Share of Search among guitar brands worldwide peaked at 5.6% in July 2026 and was lowest at 3.7% in June 2026.
  • Across the 12 months ending September 2026, Gibson held steady: its estimated Share of Search among guitar brands worldwide moved less than 0.5 percentage points.

How did search popularity change for guitar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  4. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How the Brand Demand Index is measured

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