Brandwave

How popular isEpiphone in search?

In September 2026, there were an estimated 110K branded searches for Epiphone worldwide which is down 18.5% over the last 12 months. Epiphone holds 8.2% estimated Share of Search among guitar brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender62.3%
  2. Ibanez15.1%
  3. Epiphone8.2%
  4. Yamaha Guitars8.2%
  5. Taylor Guitars5.5%
  6. Gibson0.61%
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Which guitar brands compete with Epiphone?

Epiphone against guitar brands worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphoneYamaha GuitarsTaylor GuitarsGibson
Oct 202566.6%13.2%8.8%5.9%4.8%0.65%
Nov 202563.6%15.2%8.3%6.8%5.6%0.61%
Dec 202563.6%15.1%8.3%6.8%5.6%0.61%
Jan 202660.4%17.6%9.7%6.4%5.3%0.58%
Feb 202662.8%14.7%9.8%6.6%5.4%0.72%
Mar 202662.5%18.5%8.3%5.6%4.6%0.61%
Apr 202662.8%14.7%9.8%6.6%5.4%0.72%
May 202662.1%18.7%8.4%5.6%4.6%0.61%
Jun 202661.1%22.5%6.7%5.5%3.7%0.49%
Jul 202663.2%15.3%8.4%6.9%5.6%0.62%
Aug 202662.3%15.1%8.2%8.2%5.5%0.61%
Sep 202662.3%15.1%8.2%8.2%5.5%0.61%

  1. 1.Fender

    62.3%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ibanez

    15.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    8.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yamaha Guitars

    8.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Taylor Guitars

    5.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gibson

    0.61%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Epiphone and its closest rivals

Every comparison with Epiphone

How has branded search demand for Epiphone changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Epiphone worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide decreased from 8.8% to 8.2%.
  • Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among guitar brands worldwide peaked at 9.8% in February 2026 and was lowest at 6.7% in June 2026.

How did search popularity change for guitar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  4. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Epiphone compete?

Epiphone is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Banjo brands4th of 77%Show ranking
Guitar brands3rd of 68.2%Shown above
Electric guitars3rd of 68.4%Show ranking
Mandolin brands3rd of 79.1%Show ranking
Acoustic guitars1st of 628.3%Show ranking

How is Epiphone measured?

Brandwave collects information about searches that people make online using Epiphone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • epiphone

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How the Brand Demand Index is measured

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