How popular isGibson in search?

In September 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 12 months. Gibson holds 0.61% estimated Share of Search among guitar brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which guitar brands compete with Gibson?

Gibson against guitar brands worldwide, by month

Month	Fender	Ibanez	Epiphone	Yamaha Guitars	Taylor Guitars	Gibson
Oct 2025	66.6%	13.2%	8.8%	5.9%	4.8%	0.65%
Nov 2025	63.6%	15.2%	8.3%	6.8%	5.6%	0.61%
Dec 2025	63.6%	15.1%	8.3%	6.8%	5.6%	0.61%
Jan 2026	60.4%	17.6%	9.7%	6.4%	5.3%	0.58%
Feb 2026	62.8%	14.7%	9.8%	6.6%	5.4%	0.72%
Mar 2026	62.5%	18.5%	8.3%	5.6%	4.6%	0.61%
Apr 2026	62.8%	14.7%	9.8%	6.6%	5.4%	0.72%
May 2026	62.1%	18.7%	8.4%	5.6%	4.6%	0.61%
Jun 2026	61.1%	22.5%	6.7%	5.5%	3.7%	0.49%
Jul 2026	63.2%	15.3%	8.4%	6.9%	5.6%	0.62%
Aug 2026	62.3%	15.1%	8.2%	8.2%	5.5%	0.61%
Sep 2026	62.3%	15.1%	8.2%	8.2%	5.5%	0.61%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Fender	62.3%	831K	0%
2, held 2nd	Ibanez	15.1%	201K	0%
3, held 3rd	Epiphone	8.2%	110K	0%
4, held 4th	Yamaha Guitars	8.2%	110K	0%
5, held 5th	Taylor Guitars	5.5%	74K	0%
6, held 6th	Gibson	0.61%	8.1K	0%

1.Fender
62.3%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.
2.Ibanez
15.1%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.Epiphone
8.2%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.Yamaha Guitars
8.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.Taylor Guitars
5.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
6.Gibson
0.61%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gibson and its closest rivals

How has branded search demand for Gibson changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
Across the 12 months ending September 2026, Gibson’s estimated Share of Search among guitar brands worldwide held steady, from 0.65% to 0.61%.

How did search popularity change for guitar brands worldwide in September 2026?

4 changes

Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Gibson compete?

Gibson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Banjo brands	7th of 7	0.51%	Show ranking
Guitar brands	6th of 6	0.61%	Shown above
Baritone guitar brands	7th of 7	0.61%	Show ranking
Electric guitars	6th of 6	0.62%	Show ranking
Mandolin brands	6th of 7	0.67%	Show ranking
Guitar stand brands	6th of 7	0.81%	Show ranking
Guitar case brands	6th of 6	0.83%	Show ranking
Acoustic guitars	6th of 6	2.1%	Show ranking

How is Gibson measured?

Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term