How popular isGibson in search?
In September 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 12 months. Gibson holds 0.61% estimated Share of Search among baritone guitar brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baritone guitar brands compete with Gibson?
Share of Search by month for Fender, Ibanez, PRS, Martin, Gretsch, Squier, Gibson. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 831K | 0% | -0.4 points | |
| 2, held 2nd | 15.2% | 201K | 0% | -0.1 points | |
| 3, held 3rd | 8.3% | 110K | 0% | -0.1 points | |
| 4, held 4th | 5.6% | 74K | 0% | 0 points | |
| 5, held 5th | 3.7% | 49.5K | 0% | 0 points | |
| 6, held 6th | 3.7% | 49.5K | +22.2% | +0.7 points | |
| 7, held 7th | 0.61% | 8.1K | 0% | 0 points |
1.
Fender62.8%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Ibanez
15.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
PRS8.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Martin
5.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Gretsch3.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Squier3.7%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
7.
Gibson0.61%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gibson and its closest rivals
Every comparison with Gibson
20 comparisons
- Epiphone vs Gibson
- Fender vs Gibson
- Gator vs Gibson
- Gibson vs GoodTime
- Gibson vs Gretsch
- Gibson vs Harmony Guitars
- Gibson vs Hercules Stands
- Gibson vs Hiscox
- Gibson vs Ibanez
- Gibson vs Martin
- Gibson vs Mono
- Gibson vs On-Stage
- Gibson vs PRS
- Gibson vs Seagull
- Gibson vs SKB
- Gibson vs Squier
- Gibson vs Taylor Guitars
- Gibson vs Yamaha Guitars
- Eastman vs Gibson
- Gibson vs K&M
How has branded search demand for Gibson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Gibson’s estimated Share of Search among baritone guitar brands worldwide held steady, from 0.64% to 0.61%.
How did search popularity change for baritone guitar brands worldwide in September 2026?
6 changes
In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.
Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Gibson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Banjo brands | 7th of 7 | 0.51% | Show ranking |
| Guitar brands | 6th of 6 | 0.61% | Show ranking |
| Baritone guitar brands | 7th of 7 | 0.61% | Shown above |
| Electric guitars | 6th of 6 | 0.62% | Show ranking |
| Mandolin brands | 6th of 7 | 0.67% | Show ranking |
| Guitar stand brands | 6th of 7 | 0.81% | Show ranking |
| Guitar case brands | 6th of 6 | 0.82% | Show ranking |
| Acoustic guitars | 6th of 6 | 2.1% | Show ranking |
How is Gibson measured?
Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gibson bass
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