How popular isGibson in search?
In August 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 11 months. Gibson holds 0.88% estimated Share of Search among electric guitars worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Gibson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which electric guitars compete with Gibson?
Share of Search by month for Fender, Ibanez, Epiphone, PRS, Squier, Gibson. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | PRS | Squier | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 19% | 12.8% | 10.4% | 4.7% | 0.94% |
| Nov 2025 | 50% | 22.4% | 12.3% | 10% | 4.5% | 0.9% |
| Dec 2025 | 50% | 22.4% | 12.3% | 10% | 4.5% | 0.9% |
| Jan 2026 | 46.4% | 25.4% | 13.9% | 9.3% | 4.2% | 0.84% |
| Feb 2026 | 47.5% | 21.2% | 14.3% | 11.6% | 4.3% | 1% |
| Mar 2026 | 48.4% | 26.5% | 11.9% | 8% | 4.4% | 0.87% |
| Apr 2026 | 48.5% | 21.7% | 14.6% | 9.8% | 4.4% | 1.1% |
| May 2026 | 48% | 26.3% | 11.8% | 9.6% | 3.5% | 0.86% |
| Jun 2026 | 45.4% | 30.4% | 9.1% | 11.1% | 3.3% | 0.67% |
| Jul 2026 | 50% | 22.3% | 12.2% | 10.1% | 4.5% | 0.9% |
| Aug 2026 | 48.9% | 21.9% | 12% | 12% | 4.4% | 0.88% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 450K | 0% | -1.1 points | |
| 2, held 2nd | 21.9% | 201K | 0% | -0.5 points | |
| 3, held 3rd | 12% | 110K | 0% | -0.3 points | |
| 4, held 4th | 12% | 110K | +21.5% | +1.9 points | |
| 5, held 5th | 4.4% | 40.5K | 0% | -0.1 points | |
| 6, held 6th | 0.88% | 8.1K | 0% | 0 points |
1.
Fender48.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Ibanez
21.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Epiphone12%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
PRS12%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.
5.
Squier4.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Gibson0.88%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gibson and its closest rivals
How has branded search demand for Gibson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among electric guitars worldwide held steady, from 0.94% to 0.88%.
How did search popularity change for electric guitars worldwide in August 2026?
5 changes
In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.
In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.
Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Gibson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Acoustic guitars | 6th of 6 | 0.19% | Show ranking |
| Guitar case brands | 6th of 6 | 0.49% | Show ranking |
| Electric guitars | 6th of 6 | 0.88% | Shown above |
How is Gibson measured?
Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gibson bass
Do you work for Gibson? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Gibson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.