How popular isGibson in search?
In September 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 12 months. Gibson holds 0.67% estimated Share of Search among mandolin brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Gibson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which mandolin brands compete with Gibson?
Share of Search by month for Fender, Ibanez, Epiphone, Gretsch, Gibson. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | Gretsch | Harmony Guitars | Gibson | Eastman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14% | 9.4% | 4.2% | 0.62% | 0.69% | 0.06% |
| Nov 2025 | 69.1% | 16.5% | 9% | 4.1% | 0.59% | 0.66% | 0.05% |
| Dec 2025 | 69.2% | 16.4% | 9% | 4% | 0.59% | 0.66% | 0.05% |
| Jan 2026 | 65.4% | 19.1% | 10.5% | 3.8% | 0.56% | 0.63% | 0.05% |
| Feb 2026 | 68% | 15.9% | 10.7% | 3.9% | 0.69% | 0.78% | 0.06% |
| Mar 2026 | 66.8% | 19.8% | 8.9% | 3.3% | 0.59% | 0.65% | 0.06% |
| Apr 2026 | 68% | 15.9% | 10.7% | 3.9% | 0.7% | 0.78% | 0.06% |
| May 2026 | 66.5% | 20% | 9% | 3.3% | 0.58% | 0.66% | 0.05% |
| Jun 2026 | 64.8% | 23.8% | 7.1% | 3.2% | 0.47% | 0.52% | 0.05% |
| Jul 2026 | 69.2% | 16.8% | 9.2% | 3.4% | 0.74% | 0.68% | 0.05% |
| Aug 2026 | 68.8% | 16.7% | 9.1% | 4.1% | 0.61% | 0.67% | 0.05% |
| Sep 2026 | 68.7% | 16.6% | 9.1% | 4.1% | 0.72% | 0.67% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.7% | 831K | 0% | -0.1 points | |
| 2, held 2nd | 16.6% | 201K | 0% | 0 points | |
| 3, held 3rd | 9.1% | 110K | 0% | 0 points | |
| 4, held 4th | 4.1% | 49.5K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.72% | 8.8K | +18.2% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.67% | 8.1K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.06% | 720 | +22% | 0 points |
1.
Fender68.7%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Ibanez
16.6%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Epiphone9.1%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Gretsch4.1%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.72%
Moved from 6th to 5th. 8.8K estimated branded searches, +18.2% vs prior month. Share +0.1 points.
6.
Gibson0.67%
Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Eastman0.06%
Held 7th. 720 estimated branded searches, +22% vs prior month. Share 0 points.
Compare search popularity between Gibson and its closest rivals
Every comparison with Gibson
20 comparisons
- Epiphone vs Gibson
- Fender vs Gibson
- Gator vs Gibson
- Gibson vs GoodTime
- Gibson vs Gretsch
- Gibson vs Harmony Guitars
- Gibson vs Hercules Stands
- Gibson vs Hiscox
- Gibson vs Ibanez
- Gibson vs Martin
- Gibson vs Mono
- Gibson vs On-Stage
- Gibson vs PRS
- Gibson vs Seagull
- Gibson vs SKB
- Gibson vs Squier
- Gibson vs Taylor Guitars
- Gibson vs Yamaha Guitars
- Eastman vs Gibson
- Gibson vs K&M
How has branded search demand for Gibson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.
How did search popularity change for mandolin brands worldwide in September 2026?
6 changes
Ibanez’s estimated Share of Search among mandolin brands worldwide has lost ground for 3 months in a row, from 23.8% to 16.6% in September 2026.
In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.

In September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.

Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

Estimated monthly branded searches for Eastman worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Where does Gibson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Banjo brands | 7th of 7 | 0.51% | Show ranking |
| Guitar brands | 6th of 6 | 0.61% | Show ranking |
| Baritone guitar brands | 7th of 7 | 0.61% | Show ranking |
| Electric guitars | 6th of 6 | 0.62% | Show ranking |
| Mandolin brands | 6th of 7 | 0.67% | Shown above |
| Guitar stand brands | 6th of 7 | 0.81% | Show ranking |
| Guitar case brands | 6th of 6 | 0.83% | Show ranking |
| Acoustic guitars | 6th of 6 | 2.1% | Show ranking |
How is Gibson measured?
Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gibson bass
Do you work for Gibson? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Gibson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.