Brandwave

Gibson vs Kentucky:Which is more popular?

In September 2026, Gibson had more branded searches than Kentucky among mandolin brands worldwide. Gibson had about 8,100 branded searches, while Kentucky had 1,600. Gibson made up 0.67% of all mandolin brand searches we track, and Kentucky accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about mandolin brands, Kentucky appeared in three of the five answers and Gibson in one. Kentucky was mentioned before Gibson in every answer.

Among mandolin brands worldwide in September 2026

Who do people search for more?

Gibson, about 5 searches for every 1 for Kentucky

Gibson 8.1K searchesKentucky 1.6K searches

Who does AI mention more?

Kentucky, mentioned in 3 of 5 answers, Gibson in 1

Kentucky in 3 of 5Gibson in 1 of 5

Who does AI recommend more?

Kentucky, named ahead of Gibson in every answer

Kentucky first in 3Gibson never first

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kentucky was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gibson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kentucky was listed before Gibson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Ibanez4th
  5. Gibson5th
  6. Epiphone6th
  7. Fender–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ibanez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kentucky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eastman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Loar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harmony Guitars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gibson or Kentucky more popular in search?

This chart shows how often people search Google for Gibson and Kentucky by name. Each line represents a brand's share of searches for all nine mandolin brands we track, month by month, from English-language searches worldwide.

Gibson and Kentucky among mandolin brands worldwide, by month

Share of searches by month for Gibson, Kentucky. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonKentuckyEastmanThe Loar
Oct 202570.8%14%9.4%4.2%0.62%0.69%0.13%0.06%0.05%
Nov 202569%16.4%9%4%0.59%0.66%0.13%0.05%0.06%
Dec 202569.1%16.4%9%4%0.59%0.66%0.13%0.05%0.05%
Jan 202665.3%19%10.4%3.8%0.56%0.63%0.12%0.05%0.05%
Feb 202667.8%15.8%10.6%3.9%0.69%0.78%0.19%0.06%0.07%
Mar 202666.7%19.8%8.9%3.2%0.58%0.65%0.11%0.06%0.06%
Apr 202667.8%15.8%10.6%3.9%0.7%0.78%0.19%0.06%0.06%
May 202666.4%19.9%8.9%3.3%0.58%0.66%0.11%0.05%0.05%
Jun 202664.7%23.8%7.1%3.2%0.47%0.52%0.1%0.05%0.03%
Jul 202669.1%16.7%9.2%3.4%0.74%0.67%0.13%0.05%0.05%
Aug 202668.7%16.6%9.1%4.1%0.61%0.67%0.16%0.05%0.05%
Sep 202668.6%16.6%9.1%4.1%0.72%0.67%0.13%0.06%0.05%

How has the Gibson and Kentucky comparison changed over the last 12 months?

3 findings
  • Gibson was ahead of Kentucky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands worldwide moved from 0.69% to 0.67%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Kentucky’s share of searches among mandolin brands worldwide held steady at 0.13%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for mandolin brands worldwide in September 2026?

2 changes
  1. In September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.

  2. Estimated monthly branded searches for Kentucky worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gibson’s and Kentucky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gibson

1 branded search term

  • gibson bass

Kentucky

1 branded search term

  • kentucky mandolin

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

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