Brandwave

Epiphone vs Fender:Which is searched more?

In September 2026, Fender had more branded searches than Epiphone among mandolin brands worldwide. Fender was estimated to have 831K branded searches compared to Epiphone’s 110K, and held a 68.7% Share of Search versus Epiphone’s 9.1%. These are worldwide searches for English-language branded terms.

Share of Search among mandolin brands worldwide in September 2026Which is more popular in search, Epiphone or Fender?
Epiphone9.1%110K searches
vs
Fender68.7%831K searches

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Which is more popular in search, Epiphone or Fender?

Compare the mandolin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epiphone and Fender among mandolin brands worldwide, by month

Share of Search by month for Fender, Epiphone. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonEastman
Oct 202570.9%14%9.4%4.2%0.62%0.69%0.06%
Nov 202569.1%16.5%9%4.1%0.59%0.66%0.05%
Dec 202569.2%16.4%9%4%0.59%0.66%0.05%
Jan 202665.4%19.1%10.5%3.8%0.56%0.63%0.05%
Feb 202668%15.9%10.7%3.9%0.69%0.78%0.06%
Mar 202666.8%19.8%8.9%3.3%0.59%0.65%0.06%
Apr 202668%15.9%10.7%3.9%0.7%0.78%0.06%
May 202666.5%20%9%3.3%0.58%0.66%0.05%
Jun 202664.8%23.8%7.1%3.2%0.47%0.52%0.05%
Jul 202669.2%16.8%9.2%3.4%0.74%0.68%0.05%
Aug 202668.8%16.7%9.1%4.1%0.61%0.67%0.05%
Sep 202668.7%16.6%9.1%4.1%0.72%0.67%0.06%

How has the Epiphone and Fender comparison changed over the last 12 months?

  • Fender was ahead of Epiphone in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among mandolin brands worldwide moved from 9.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among mandolin brands worldwide moved from 70.9% to 68.7%, and its estimated monthly branded searches moved from 1M to 831K.

How did search popularity change for mandolin brands worldwide in September 2026?

  1. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  2. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

Other head-to-heads among mandolin brands

How each brand is measured

Brandwave collects information about searches that people make online using Epiphone’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epiphone

1 branded search term

  • epiphone

Fender

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

How the Brand Demand Index is measured

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