Brandwave

How popular isEastman in search?

In September 2026, there were an estimated 720 branded searches for Eastman worldwide which is down 18.2% over the last 12 months. Eastman holds 0.06% estimated Share of Search among mandolin brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender68.7%
  2. Ibanez16.6%
  3. Epiphone9.1%
  4. Gretsch4.1%
  5. Harmony Guitars0.72%
  6. Gibson0.67%
  7. Eastman0.06%
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Which mandolin brands compete with Eastman?

Eastman against mandolin brands worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, Gretsch, Eastman. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonEastman
Oct 202570.9%14%9.4%4.2%0.62%0.69%0.06%
Nov 202569.1%16.5%9%4.1%0.59%0.66%0.05%
Dec 202569.2%16.4%9%4%0.59%0.66%0.05%
Jan 202665.4%19.1%10.5%3.8%0.56%0.63%0.05%
Feb 202668%15.9%10.7%3.9%0.69%0.78%0.06%
Mar 202666.8%19.8%8.9%3.3%0.59%0.65%0.06%
Apr 202668%15.9%10.7%3.9%0.7%0.78%0.06%
May 202666.5%20%9%3.3%0.58%0.66%0.05%
Jun 202664.8%23.8%7.1%3.2%0.47%0.52%0.05%
Jul 202669.2%16.8%9.2%3.4%0.74%0.68%0.05%
Aug 202668.8%16.7%9.1%4.1%0.61%0.67%0.05%
Sep 202668.7%16.6%9.1%4.1%0.72%0.67%0.06%

  1. 1.Fender

    68.7%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Ibanez

    16.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    9.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gretsch

    4.1%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Harmony Guitars

    0.72%

    Moved from 6th to 5th. 8.8K estimated branded searches, +18.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.67%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Eastman

    0.06%

    Held 7th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Eastman and its closest rivals

Every comparison with Eastman

How has branded search demand for Eastman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Eastman worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Eastman’s estimated Share of Search among mandolin brands worldwide held steady at 0.06%.

How did search popularity change for mandolin brands worldwide in September 2026?

  1. Ibanez’s estimated Share of Search among mandolin brands worldwide has lost ground for 3 months in a row, from 23.8% to 16.6% in September 2026.

  2. In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.

  3. In September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.

  4. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  6. Estimated monthly branded searches for Eastman worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Eastman compete?

Eastman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mandolin brands7th of 70.06%Shown above
Violins5th of 52.7%Show ranking

How is Eastman measured?

Brandwave collects information about searches that people make online using Eastman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eastman strings

Do you work for Eastman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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