Brandwave

Eastman vs The Loar:Which is more popular?

In September 2026, Eastman had more branded searches than The Loar among mandolin brands worldwide. Eastman had about 720 branded searches, while The Loar had 590. Eastman made up 0.06% of all mandolin brand searches we track, and The Loar accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about mandolin brands, Eastman and The Loar each appeared in three of the five answers. Eastman was mentioned before The Loar in every answer.

Among mandolin brands worldwide in September 2026

Who do people search for more?

Eastman, about 22% more searches than The Loar

Eastman 720 searchesThe Loar 590 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Eastman in 3 of 5The Loar in 3 of 5

Who does AI recommend more?

Eastman, named ahead of The Loar in every answer

Eastman first in 3The Loar never first

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eastman and The Loar were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eastman was listed before The Loar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Ibanez4th
  5. Gibson5th
  6. Epiphone6th
  7. Fender–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ibanez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kentucky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eastman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Loar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harmony Guitars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eastman or The Loar more popular in search?

This chart shows how often people search Google for Eastman and The Loar by name. Each line represents a brand's share of searches for all nine mandolin brands we track, month by month, from English-language searches worldwide.

Eastman and The Loar among mandolin brands worldwide, by month

Share of searches by month for Eastman, The Loar. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonKentuckyEastmanThe Loar
Oct 202570.8%14%9.4%4.2%0.62%0.69%0.13%0.06%0.05%
Nov 202569%16.4%9%4%0.59%0.66%0.13%0.05%0.06%
Dec 202569.1%16.4%9%4%0.59%0.66%0.13%0.05%0.05%
Jan 202665.3%19%10.4%3.8%0.56%0.63%0.12%0.05%0.05%
Feb 202667.8%15.8%10.6%3.9%0.69%0.78%0.19%0.06%0.07%
Mar 202666.7%19.8%8.9%3.2%0.58%0.65%0.11%0.06%0.06%
Apr 202667.8%15.8%10.6%3.9%0.7%0.78%0.19%0.06%0.06%
May 202666.4%19.9%8.9%3.3%0.58%0.66%0.11%0.05%0.05%
Jun 202664.7%23.8%7.1%3.2%0.47%0.52%0.1%0.05%0.03%
Jul 202669.1%16.7%9.2%3.4%0.74%0.67%0.13%0.05%0.05%
Aug 202668.7%16.6%9.1%4.1%0.61%0.67%0.16%0.05%0.05%
Sep 202668.6%16.6%9.1%4.1%0.72%0.67%0.13%0.06%0.05%

How has the Eastman and The Loar comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: The Loar took it in November 2025, Eastman took it in June 2026.
  • Across the 12 months ending September 2026, Eastman’s share of searches among mandolin brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, The Loar’s share of searches among mandolin brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for mandolin brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Eastman worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  2. Estimated monthly branded searches for The Loar worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eastman’s and The Loar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eastman

1 branded search term

  • eastman strings

The Loar

1 branded search term

  • the loar

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

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