Brandwave

How popular isThe Loar?

In September 2026, people searched for The Loar by name about 590 times worldwide, an 18.1% decrease from the previous year. These searches made up 0.05% of all global mandolin brand searches, placing The Loar ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about mandolin brands, The Loar appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

The Loar is the ninth most searched of 9 competitors and the third most recommended in AI answers.

  1. FenderShare of searches 68.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. EpiphoneShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. GretschShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. The LoarShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Loar was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Loar is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Ibanez4th
  5. Gibson5th
  6. Epiphone6th
  7. Fender–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ibanez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kentucky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eastman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Loar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harmony Guitars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mandolin brands compete with The Loar?

The Loar against mandolin brands worldwide, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gretsch, The Loar. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonKentuckyEastmanThe Loar
Oct 202570.8%14%9.4%4.2%0.62%0.69%0.13%0.06%0.05%
Nov 202569%16.4%9%4%0.59%0.66%0.13%0.05%0.06%
Dec 202569.1%16.4%9%4%0.59%0.66%0.13%0.05%0.05%
Jan 202665.3%19%10.4%3.8%0.56%0.63%0.12%0.05%0.05%
Feb 202667.8%15.8%10.6%3.9%0.69%0.78%0.19%0.06%0.07%
Mar 202666.7%19.8%8.9%3.2%0.58%0.65%0.11%0.06%0.06%
Apr 202667.8%15.8%10.6%3.9%0.7%0.78%0.19%0.06%0.06%
May 202666.4%19.9%8.9%3.3%0.58%0.66%0.11%0.05%0.05%
Jun 202664.7%23.8%7.1%3.2%0.47%0.52%0.1%0.05%0.03%
Jul 202669.1%16.7%9.2%3.4%0.74%0.67%0.13%0.05%0.05%
Aug 202668.7%16.6%9.1%4.1%0.61%0.67%0.16%0.05%0.05%
Sep 202668.6%16.6%9.1%4.1%0.72%0.67%0.13%0.06%0.05%

  1. 1.Fender

    68.6%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Ibanez

    16.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    9.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gretsch

    4.1%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Harmony Guitars

    0.72%

    Moved from 6th to 5th. 8.8K estimated branded searches, +18.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.67%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kentucky

    0.13%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  8. 8.Eastman

    0.06%

    Held 8th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  9. 9.The Loar

    0.05%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Loar and its closest rivals

Every comparison with The Loar

8 comparisons

How has branded search demand for The Loar changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Loar worldwide fell from 720 to 590.
  • Across the 12 months ending September 2026, The Loar’s share of searches among mandolin brands worldwide held steady at 0.05%.

How did search popularity change for mandolin brands worldwide in September 2026?

6 changes

  1. Ibanez’s share of searches among mandolin brands worldwide has lost ground for 3 months in a row, from 23.8% to 16.6% in September 2026.

  2. In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.

  3. In September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.

  4. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  6. Estimated monthly branded searches for Eastman worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are The Loar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Loar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the loar

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How the Brand Demand Index is measured

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