Brandwave

Harmony Guitars vs The Loar:Which is more popular?

In September 2026, Harmony Guitars had more branded searches than The Loar among mandolin brands worldwide. Harmony Guitars had about 8,750 branded searches, while The Loar had 590. Harmony Guitars made up 0.72% of all mandolin brand searches we track, and The Loar accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about mandolin brands, The Loar appeared in three of the five answers and Harmony Guitars in none.

Among mandolin brands worldwide in September 2026

Who do people search for more?

Harmony Guitars, about 15 searches for every 1 for The Loar

Harmony Guitars 8.8K searchesThe Loar 590 searches

Who does AI mention more?

The Loar, mentioned in 3 of 5 answers, Harmony Guitars in 0

The Loar in 3 of 5Harmony Guitars in 0 of 5

Who does AI recommend more?

The Loar, the only one of the two named

The Loar first in 3Harmony Guitars never named

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Loar was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Harmony Guitars did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Ibanez4th
  5. Gibson5th
  6. Epiphone6th
  7. Fender–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ibanez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kentucky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eastman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Loar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gretsch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harmony Guitars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Harmony Guitars or The Loar more popular in search?

This chart shows how often people search Google for Harmony Guitars and The Loar by name. Each line represents a brand's share of searches for all nine mandolin brands we track, month by month, from English-language searches worldwide.

Harmony Guitars and The Loar among mandolin brands worldwide, by month

Share of searches by month for Harmony Guitars, The Loar. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonKentuckyEastmanThe Loar
Oct 202570.8%14%9.4%4.2%0.62%0.69%0.13%0.06%0.05%
Nov 202569%16.4%9%4%0.59%0.66%0.13%0.05%0.06%
Dec 202569.1%16.4%9%4%0.59%0.66%0.13%0.05%0.05%
Jan 202665.3%19%10.4%3.8%0.56%0.63%0.12%0.05%0.05%
Feb 202667.8%15.8%10.6%3.9%0.69%0.78%0.19%0.06%0.07%
Mar 202666.7%19.8%8.9%3.2%0.58%0.65%0.11%0.06%0.06%
Apr 202667.8%15.8%10.6%3.9%0.7%0.78%0.19%0.06%0.06%
May 202666.4%19.9%8.9%3.3%0.58%0.66%0.11%0.05%0.05%
Jun 202664.7%23.8%7.1%3.2%0.47%0.52%0.1%0.05%0.03%
Jul 202669.1%16.7%9.2%3.4%0.74%0.67%0.13%0.05%0.05%
Aug 202668.7%16.6%9.1%4.1%0.61%0.67%0.16%0.05%0.05%
Sep 202668.6%16.6%9.1%4.1%0.72%0.67%0.13%0.06%0.05%

How has the Harmony Guitars and The Loar comparison changed over the last 12 months?

3 findings
  • Harmony Guitars was ahead of The Loar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Harmony Guitars’ share of searches among mandolin brands worldwide moved from 0.62% to 0.72%, and its estimated monthly branded searches moved from 8.9K to 8.8K.
  • Across the 12 months ending September 2026, The Loar’s share of searches among mandolin brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 720 to 590.

How did search popularity change for mandolin brands worldwide in September 2026?

2 changes

  1. In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.

  2. Estimated monthly branded searches for The Loar worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Harmony Guitars’ and The Loar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harmony Guitars

3 branded search terms

  • harmony banjo
  • harmony guitars
  • harmony mandolin

The Loar

1 branded search term

  • the loar

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

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