Fender vs The Loar:Which is searched more?
In September 2026, Fender had more branded searches than The Loar among mandolin brands worldwide. Fender had about 831,000 branded searches, while The Loar had 590. Fender made up 68.6% of all mandolin brand searches we track, and The Loar accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Fender or The Loar more popular in search?
Compare the mandolin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fender, The Loar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gretsch | Harmony Guitars | Gibson | Kentucky | Eastman | The Loar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 14% | 9.4% | 4.2% | 0.62% | 0.69% | 0.13% | 0.06% | 0.05% |
| Nov 2025 | 69% | 16.4% | 9% | 4% | 0.59% | 0.66% | 0.13% | 0.05% | 0.06% |
| Dec 2025 | 69.1% | 16.4% | 9% | 4% | 0.59% | 0.66% | 0.13% | 0.05% | 0.05% |
| Jan 2026 | 65.3% | 19% | 10.4% | 3.8% | 0.56% | 0.63% | 0.12% | 0.05% | 0.05% |
| Feb 2026 | 67.8% | 15.8% | 10.6% | 3.9% | 0.69% | 0.78% | 0.19% | 0.06% | 0.07% |
| Mar 2026 | 66.7% | 19.8% | 8.9% | 3.2% | 0.58% | 0.65% | 0.11% | 0.06% | 0.06% |
| Apr 2026 | 67.8% | 15.8% | 10.6% | 3.9% | 0.7% | 0.78% | 0.19% | 0.06% | 0.06% |
| May 2026 | 66.4% | 19.9% | 8.9% | 3.3% | 0.58% | 0.66% | 0.11% | 0.05% | 0.05% |
| Jun 2026 | 64.7% | 23.8% | 7.1% | 3.2% | 0.47% | 0.52% | 0.1% | 0.05% | 0.03% |
| Jul 2026 | 69.1% | 16.7% | 9.2% | 3.4% | 0.74% | 0.67% | 0.13% | 0.05% | 0.05% |
| Aug 2026 | 68.7% | 16.6% | 9.1% | 4.1% | 0.61% | 0.67% | 0.16% | 0.05% | 0.05% |
| Sep 2026 | 68.6% | 16.6% | 9.1% | 4.1% | 0.72% | 0.67% | 0.13% | 0.06% | 0.05% |
How has the Fender and The Loar comparison changed over the last 12 months?
3 findings
- Fender was ahead of The Loar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands worldwide moved from 70.8% to 68.6%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, The Loar’s share of searches among mandolin brands worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for mandolin brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fender’s and The Loar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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