Brandwave

How popular isGibson in search?

In September 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 12 months. Gibson holds 0.81% estimated Share of Search among guitar stand brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender83.5%
  2. Martin7.4%
  3. On-Stage5.2%
  4. Gator1.5%
  5. Hercules Stands1.5%
  6. Gibson0.81%
  7. K&M0.02%
Gibson website (opens in a new tab)

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Which guitar stand brands compete with Gibson?

Gibson against guitar stand brands worldwide, by month

Share of Search by month for Fender, Martin, On-Stage, Gibson. The figures are in the table below the chart.

View monthly share of search table
MonthFenderMartinOn-StageGatorHercules StandsGibsonK&M
Oct 202585.3%7.6%3.6%1.3%1.3%0.83%0.02%
Nov 202585.3%7.5%3.5%1.4%1.4%0.82%0.02%
Dec 202584.7%7.4%3.5%1.5%2%0.81%0.02%
Jan 202682.3%8.8%5.1%1.6%1.4%0.79%0.02%
Feb 202684.4%7.3%4.2%1.8%1.4%0.97%0.03%
Mar 202685.9%6.3%4.4%1.4%1.2%0.84%0.02%
Apr 202684.6%7.3%4.2%1.5%1.4%0.97%0.02%
May 202686.3%6.4%3.7%1.4%1.3%0.85%0.02%
Jun 202687%5.3%4.5%1.4%1.2%0.7%0.02%
Jul 202685%7.6%3.6%1.6%1.4%0.83%0.02%
Aug 202684.7%7.5%3.6%1.7%1.6%0.83%0.02%
Sep 202683.5%7.4%5.2%1.5%1.5%0.81%0.02%
  1. 1.Fender

    83.5%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Martin

    7.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.On-Stage

    5.2%

    Held 3rd. 51.9K estimated branded searches, +46.2% vs prior month. Share +1.6 points.

  4. 4.Gator

    1.5%

    Held 4th. 15K estimated branded searches, -9.1% vs prior month. Share -0.2 points.

  5. Held 5th. 14.7K estimated branded searches, -6.7% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.81%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.K&M

    0.02%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gibson and its closest rivals

How has branded search demand for Gibson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Gibson’s estimated Share of Search among guitar stand brands worldwide held steady, from 0.83% to 0.81%.

How did search popularity change for guitar stand brands worldwide in September 2026?

  1. In September 2026, On-Stage gained estimated Share of Search among guitar stand brands worldwide, from 3.6% to 5.2%.

  2. In September 2026, Fender lost estimated Share of Search among guitar stand brands worldwide, from 84.7% to 83.5%.

  3. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

  4. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Gibson compete?

Gibson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Banjo brands7th of 70.51%Show ranking
Guitar brands6th of 60.61%Show ranking
Baritone guitar brands7th of 70.61%Show ranking
Electric guitars6th of 60.62%Show ranking
Mandolin brands6th of 70.67%Show ranking
Guitar stand brands6th of 70.81%Shown above
Guitar case brands6th of 60.83%Show ranking
Acoustic guitars6th of 62.1%Show ranking

How is Gibson measured?

Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gibson bass

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How the Brand Demand Index is measured

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Is Gibson your brand?

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