Brandwave

Deering vs Gibson:Which is more popular?

In September 2026, Gibson had more branded searches than Deering among banjo brands worldwide. Gibson had about 8,100 branded searches, while Deering had 4,400. Gibson made up 0.66% of all banjo brand searches we track, and Deering accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about banjo brands, Deering appeared in all four answers and Gibson in one. Deering was mentioned before Gibson in every answer.

Among banjo brands worldwide in September 2026

Who do people search for more?

Gibson, about 84% more searches than Deering

Gibson 8.1K searchesDeering 4.4K searches

Who does AI mention more?

Deering, mentioned in every answer we collected

Deering in 4 of 4Gibson in 1 of 4

Who does AI recommend more?

Deering, named ahead of Gibson in every answer

Deering first in 4Gibson never first

Follow Deering vs Gibson and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Deering appeared in all four answers. Gibson was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Deering was listed before Gibson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Fender–
  6. Ibanez–
  7. Epiphone–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gold Tone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Recording King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gibson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fender0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ibanez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Epiphone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gretsch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmony Guitars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about banjo brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Deering or Gibson more popular in search?

This chart shows how often people search Google for Deering and Gibson by name. Each line represents a brand's share of searches for all nine banjo brands we track, month by month, from English-language searches worldwide.

Deering and Gibson among banjo brands worldwide, by month

Share of searches by month for Gibson, Deering. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonDeeringRecording KingGold Tone
Oct 202570.3%13.9%9.3%4.2%0.62%0.68%0.46%0.31%0.25%
Nov 202568.4%16.3%9%4%0.58%0.66%0.44%0.32%0.29%
Dec 202568.4%16.3%8.9%4%0.59%0.65%0.54%0.4%0.29%
Jan 202664.8%18.9%10.4%3.8%0.55%0.62%0.41%0.35%0.28%
Feb 202667.3%15.7%10.6%3.9%0.68%0.77%0.52%0.35%0.28%
Mar 202666.2%19.6%8.8%3.2%0.58%0.65%0.43%0.29%0.23%
Apr 202667.3%15.7%10.6%3.9%0.69%0.77%0.42%0.35%0.34%
May 202665.9%19.8%8.9%3.3%0.58%0.65%0.36%0.3%0.24%
Jun 202664.4%23.6%7.1%3.2%0.47%0.52%0.28%0.24%0.23%
Jul 202668.5%16.6%9.1%3.3%0.73%0.67%0.45%0.31%0.3%
Aug 202668%16.5%9%4.1%0.61%0.66%0.44%0.37%0.36%
Sep 202668.1%16.5%9%4.1%0.72%0.66%0.36%0.34%0.3%

How has the Deering and Gibson comparison changed over the last 12 months?

3 findings
  • Gibson was ahead of Deering in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Deering’s share of searches among banjo brands worldwide moved from 0.46% to 0.36%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Gibson’s share of searches among banjo brands worldwide moved from 0.68% to 0.66%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for banjo brands worldwide in September 2026?

2 changes
  1. In September 2026, Gibson fell from 5th to 6th among banjo brands worldwide.

  2. Estimated monthly branded searches for Deering worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Deering’s and Gibson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deering

1 branded search term

  • deering banjo

Gibson

1 branded search term

  • gibson bass

How the Brand Demand Index is measured

Other head-to-heads among banjo brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.