Brandwave

How popular isDeering?

In September 2026, people searched for Deering by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.36% of all global banjo brand searches, placing Deering seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about banjo brands, Deering appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Deering is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. FenderShare of searches 68.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. EpiphoneShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. GretschShare of searches 4.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. DeeringShare of searches 0.36%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Deering appeared in all four answers. Deering is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Fender–
  6. Ibanez–
  7. Epiphone–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gold Tone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Recording King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gibson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fender0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ibanez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Epiphone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gretsch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmony Guitars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about banjo brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which banjo brands compete with Deering?

Deering against banjo brands worldwide, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gretsch, Deering. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonDeeringRecording KingGold Tone
Oct 202570.3%13.9%9.3%4.2%0.62%0.68%0.46%0.31%0.25%
Nov 202568.4%16.3%9%4%0.58%0.66%0.44%0.32%0.29%
Dec 202568.4%16.3%8.9%4%0.59%0.65%0.54%0.4%0.29%
Jan 202664.8%18.9%10.4%3.8%0.55%0.62%0.41%0.35%0.28%
Feb 202667.3%15.7%10.6%3.9%0.68%0.77%0.52%0.35%0.28%
Mar 202666.2%19.6%8.8%3.2%0.58%0.65%0.43%0.29%0.23%
Apr 202667.3%15.7%10.6%3.9%0.69%0.77%0.42%0.35%0.34%
May 202665.9%19.8%8.9%3.3%0.58%0.65%0.36%0.3%0.24%
Jun 202664.4%23.6%7.1%3.2%0.47%0.52%0.28%0.24%0.23%
Jul 202668.5%16.6%9.1%3.3%0.73%0.67%0.45%0.31%0.3%
Aug 202668%16.5%9%4.1%0.61%0.66%0.44%0.37%0.36%
Sep 202668.1%16.5%9%4.1%0.72%0.66%0.36%0.34%0.3%

  1. 1.Fender

    68.1%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ibanez

    16.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gretsch

    4.1%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Harmony Guitars

    0.72%

    Moved from 6th to 5th. 8.8K estimated branded searches, +18.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.66%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Deering

    0.36%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  8. 8.Recording King

    0.34%

    Held 8th. 4.2K estimated branded searches, -6.7% vs prior month. Share 0 points.

  9. 9.Gold Tone

    0.3%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Deering and its closest rivals

Every comparison with Deering

8 comparisons

How has branded search demand for Deering changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deering worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Deering’s share of searches among banjo brands worldwide held steady, from 0.46% to 0.36%.

How did search popularity change for banjo brands worldwide in September 2026?

6 changes

  1. Gretsch’s share of searches among banjo brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.1% in September 2026.

  2. In September 2026, Harmony Guitars rose from 6th to 5th among banjo brands worldwide.

  3. In September 2026, Gibson fell from 5th to 6th among banjo brands worldwide.

  4. Estimated monthly branded searches for Deering worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  6. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

How are Deering’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Deering’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deering banjo

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How the Brand Demand Index is measured

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