Brandwave

Deering vs Harmony Guitars:Which is more popular?

In September 2026, Harmony Guitars had more branded searches than Deering among banjo brands worldwide. Harmony Guitars had about 8,750 branded searches, while Deering had 4,400. Harmony Guitars made up 0.72% of all banjo brand searches we track, and Deering accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about banjo brands, Deering appeared in all four answers and Harmony Guitars in none.

Among banjo brands worldwide in September 2026

Who do people search for more?

Harmony Guitars, about 2 searches for every 1 for Deering

Harmony Guitars 8.8K searchesDeering 4.4K searches

Who does AI mention more?

Deering, mentioned in every answer we collected

Deering in 4 of 4Harmony Guitars in 0 of 4

Who does AI recommend more?

Deering, the only one of the two named

Deering first in 4Harmony Guitars never named

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Top banjo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Deering appeared in all four answers. Harmony Guitars did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deering1st
  2. Gold Tone2nd
  3. Recording King3rd
  4. Gibson4th
  5. Fender–
  6. Ibanez–
  7. Epiphone–
  8. Gretsch–
  9. Harmony Guitars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deering4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gold Tone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Recording King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gibson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fender0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ibanez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Epiphone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gretsch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harmony Guitars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about banjo brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Deering or Harmony Guitars more popular in search?

This chart shows how often people search Google for Deering and Harmony Guitars by name. Each line represents a brand's share of searches for all nine banjo brands we track, month by month, from English-language searches worldwide.

Deering and Harmony Guitars among banjo brands worldwide, by month

Share of searches by month for Harmony Guitars, Deering. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonDeeringRecording KingGold Tone
Oct 202570.3%13.9%9.3%4.2%0.62%0.68%0.46%0.31%0.25%
Nov 202568.4%16.3%9%4%0.58%0.66%0.44%0.32%0.29%
Dec 202568.4%16.3%8.9%4%0.59%0.65%0.54%0.4%0.29%
Jan 202664.8%18.9%10.4%3.8%0.55%0.62%0.41%0.35%0.28%
Feb 202667.3%15.7%10.6%3.9%0.68%0.77%0.52%0.35%0.28%
Mar 202666.2%19.6%8.8%3.2%0.58%0.65%0.43%0.29%0.23%
Apr 202667.3%15.7%10.6%3.9%0.69%0.77%0.42%0.35%0.34%
May 202665.9%19.8%8.9%3.3%0.58%0.65%0.36%0.3%0.24%
Jun 202664.4%23.6%7.1%3.2%0.47%0.52%0.28%0.24%0.23%
Jul 202668.5%16.6%9.1%3.3%0.73%0.67%0.45%0.31%0.3%
Aug 202668%16.5%9%4.1%0.61%0.66%0.44%0.37%0.36%
Sep 202668.1%16.5%9%4.1%0.72%0.66%0.36%0.34%0.3%

How has the Deering and Harmony Guitars comparison changed over the last 12 months?

3 findings
  • Harmony Guitars was ahead of Deering in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Deering’s share of searches among banjo brands worldwide moved from 0.46% to 0.36%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Harmony Guitars’ share of searches among banjo brands worldwide moved from 0.62% to 0.72%, and its estimated monthly branded searches moved from 8.9K to 8.8K.

How did search popularity change for banjo brands worldwide in September 2026?

2 changes

  1. In September 2026, Harmony Guitars rose from 6th to 5th among banjo brands worldwide.

  2. Estimated monthly branded searches for Deering worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Deering’s and Harmony Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deering

1 branded search term

  • deering banjo

Harmony Guitars

3 branded search terms

  • harmony banjo
  • harmony guitars
  • harmony mandolin

How the Brand Demand Index is measured

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