Deering vs Gretsch:Which is more popular?
In September 2026, Gretsch had more branded searches than Deering among banjo brands worldwide. Gretsch had about 49,500 branded searches, while Deering had 4,400. Gretsch made up 4.1% of all banjo brand searches we track, and Deering accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about banjo brands, Deering appeared in all four answers and Gretsch in none.
Who do people search for more?
Gretsch, about 11 searches for every 1 for Deering
Who does AI mention more?
Deering, mentioned in every answer we collected
Who does AI recommend more?
Deering, the only one of the two named
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Top banjo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deering appeared in all four answers. Gretsch did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deering4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gold Tone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Recording King3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gibson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fender0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ibanez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Epiphone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gretsch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harmony Guitars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about banjo brands
4 answers
Asked ChatGPT
“Which banjo brand should I buy?”
Asked ChatGPT
“What are the best banjo brands?”
Asked ChatGPT
“What's the best banjo brand for beginner or folk music?”
Searched Google, AI Overview
“beginner banjo”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“5 string banjo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Deering or Gretsch more popular in search?
This chart shows how often people search Google for Deering and Gretsch by name. Each line represents a brand's share of searches for all nine banjo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gretsch, Deering. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | Epiphone | Gretsch | Harmony Guitars | Gibson | Deering | Recording King | Gold Tone |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 13.9% | 9.3% | 4.2% | 0.62% | 0.68% | 0.46% | 0.31% | 0.25% |
| Nov 2025 | 68.4% | 16.3% | 9% | 4% | 0.58% | 0.66% | 0.44% | 0.32% | 0.29% |
| Dec 2025 | 68.4% | 16.3% | 8.9% | 4% | 0.59% | 0.65% | 0.54% | 0.4% | 0.29% |
| Jan 2026 | 64.8% | 18.9% | 10.4% | 3.8% | 0.55% | 0.62% | 0.41% | 0.35% | 0.28% |
| Feb 2026 | 67.3% | 15.7% | 10.6% | 3.9% | 0.68% | 0.77% | 0.52% | 0.35% | 0.28% |
| Mar 2026 | 66.2% | 19.6% | 8.8% | 3.2% | 0.58% | 0.65% | 0.43% | 0.29% | 0.23% |
| Apr 2026 | 67.3% | 15.7% | 10.6% | 3.9% | 0.69% | 0.77% | 0.42% | 0.35% | 0.34% |
| May 2026 | 65.9% | 19.8% | 8.9% | 3.3% | 0.58% | 0.65% | 0.36% | 0.3% | 0.24% |
| Jun 2026 | 64.4% | 23.6% | 7.1% | 3.2% | 0.47% | 0.52% | 0.28% | 0.24% | 0.23% |
| Jul 2026 | 68.5% | 16.6% | 9.1% | 3.3% | 0.73% | 0.67% | 0.45% | 0.31% | 0.3% |
| Aug 2026 | 68% | 16.5% | 9% | 4.1% | 0.61% | 0.66% | 0.44% | 0.37% | 0.36% |
| Sep 2026 | 68.1% | 16.5% | 9% | 4.1% | 0.72% | 0.66% | 0.36% | 0.34% | 0.3% |
How has the Deering and Gretsch comparison changed over the last 12 months?
3 findings
- Gretsch was ahead of Deering in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deering’s share of searches among banjo brands worldwide moved from 0.46% to 0.36%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Gretsch’s share of searches among banjo brands worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for banjo brands worldwide in September 2026?
2 changes

Gretsch’s share of searches among banjo brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.1% in September 2026.

Estimated monthly branded searches for Deering worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deering’s and Gretsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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