Brandwave

Gibson vs Ibanez:Which is more popular by branded search?

In August 2026, Ibanez had more branded searches than Gibson among electric guitars worldwide. Ibanez was estimated to have 201K branded searches compared to Gibson’s 8.1K, and held a 21.9% Share of Search versus Gibson’s 0.88%. These are worldwide searches for English-language branded terms.

Share of Search among electric guitars worldwide in August 2026Which is more popular in search, Gibson or Ibanez?
Gibson0.88%8.1K searches
vs
Ibanez21.9%201K searches

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Which is more popular in search, Gibson or Ibanez?

Compare the electric guitars people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gibson and Ibanez among electric guitars worldwide, by month

Share of Search by month for Ibanez, Gibson. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphonePRSSquierGibson
Oct 202552.1%19%12.8%10.4%4.7%0.94%
Nov 202550%22.4%12.3%10%4.5%0.9%
Dec 202550%22.4%12.3%10%4.5%0.9%
Jan 202646.4%25.4%13.9%9.3%4.2%0.84%
Feb 202647.5%21.2%14.3%11.6%4.3%1%
Mar 202648.4%26.5%11.9%8%4.4%0.87%
Apr 202648.5%21.7%14.6%9.8%4.4%1.1%
May 202648%26.3%11.8%9.6%3.5%0.86%
Jun 202645.4%30.4%9.1%11.1%3.3%0.67%
Jul 202650%22.3%12.2%10.1%4.5%0.9%
Aug 202648.9%21.9%12%12%4.4%0.88%
Sep 2026——————

How has the Gibson and Ibanez comparison changed over the last 12 months?

  • Ibanez was ahead of Gibson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gibson’s estimated Share of Search among electric guitars worldwide moved from 0.94% to 0.88%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among electric guitars worldwide moved from 19% to 21.9%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for electric guitars worldwide in August 2026?

  1. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gibson’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gibson

1 branded search term

  • gibson bass

Ibanez

1 branded search term

  • ibanez

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.