How popular isGibson in search?
In August 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 11 months. Gibson holds 0.19% estimated Share of Search among acoustic guitars worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Yamaha93.6%
Epiphone2.5%- Martin1.7%
Taylor Guitars1.7%- Seagull0.28%
Gibson0.19%
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Which acoustic guitars compete with Gibson?
Share of Search by month for Yamaha, Epiphone, Gibson. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Epiphone | Martin | Taylor Guitars | Seagull | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.4% | 3.1% | 2% | 2% | 0.22% | 0.22% |
| Nov 2025 | 92.4% | 3% | 2% | 2% | 0.27% | 0.22% |
| Dec 2025 | 92% | 3% | 2% | 2.5% | 0.27% | 0.22% |
| Jan 2026 | 90.9% | 3.7% | 2.4% | 2.4% | 0.27% | 0.22% |
| Feb 2026 | 92.7% | 3.1% | 1.7% | 2.1% | 0.27% | 0.22% |
| Mar 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Apr 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| May 2026 | 93.1% | 3.1% | 1.7% | 1.7% | 0.23% | 0.23% |
| Jun 2026 | 94% | 2.5% | 1.4% | 1.7% | 0.23% | 0.19% |
| Jul 2026 | 93.7% | 2.5% | 1.7% | 1.7% | 0.23% | 0.19% |
| Aug 2026 | 93.6% | 2.5% | 1.7% | 1.7% | 0.28% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 2.5% | 110K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 74K | 0% | 0 points | |
| 4, held 4th | 1.7% | 74K | 0% | 0 points | |
| 5, held 5th | 0.28% | 12.1K | +22.2% | +0.1 points | |
| 6, held 6th | 0.19% | 8.1K | 0% | 0 points |
1.Yamaha
93.6%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Epiphone2.5%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
3.Martin
1.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.Seagull
0.28%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.
Gibson0.19%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gibson and its closest rivals
How has branded search demand for Gibson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Gibson fell from 5th to 6th among acoustic guitars worldwide.
How did search popularity change for acoustic guitars worldwide in August 2026?
5 changes

Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.
Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Gibson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Acoustic guitars | 6th of 6 | 0.19% | Shown above |
| Guitar case brands | 6th of 6 | 0.49% | Show ranking |
| Electric guitars | 6th of 6 | 0.88% | Show ranking |
How is Gibson measured?
Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gibson bass
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