Brandwave

How popular isGibson in search?

In August 2026, there were an estimated 8.1K branded searches for Gibson worldwide which is down 18.2% over the last 11 months. Gibson holds 0.19% estimated Share of Search among acoustic guitars worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha93.6%
  2. Epiphone2.5%
  3. Martin1.7%
  4. Taylor Guitars1.7%
  5. Seagull0.28%
  6. Gibson0.19%
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Which acoustic guitars compete with Gibson?

Gibson against acoustic guitars worldwide, by month

Share of Search by month for Yamaha, Epiphone, Gibson. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaEpiphoneMartinTaylor GuitarsSeagullGibson
Oct 202592.4%3.1%2%2%0.22%0.22%
Nov 202592.4%3%2%2%0.27%0.22%
Dec 202592%3%2%2.5%0.27%0.22%
Jan 202690.9%3.7%2.4%2.4%0.27%0.22%
Feb 202692.7%3.1%1.7%2.1%0.27%0.22%
Mar 202694%2.5%1.4%1.7%0.23%0.19%
Apr 202693.1%3.1%1.7%1.7%0.23%0.23%
May 202693.1%3.1%1.7%1.7%0.23%0.23%
Jun 202694%2.5%1.4%1.7%0.23%0.19%
Jul 202693.7%2.5%1.7%1.7%0.23%0.19%
Aug 202693.6%2.5%1.7%1.7%0.28%0.19%
Sep 2026——————
  1. 1.Yamaha

    93.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Epiphone

    2.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Martin

    1.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seagull

    0.28%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.19%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gibson and its closest rivals

How has branded search demand for Gibson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gibson worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Gibson fell from 5th to 6th among acoustic guitars worldwide.

How did search popularity change for acoustic guitars worldwide in August 2026?

  1. Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.

  2. Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Gibson compete?

Gibson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Acoustic guitars6th of 60.19%Shown above
Guitar case brands6th of 60.49%Show ranking
Electric guitars6th of 60.88%Show ranking

How is Gibson measured?

Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gibson bass

Do you work for Gibson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Gibson your brand?

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