Brandwave

Baritone guitar brands:Which are searched most?

In September 2026, Fender was the most searched among baritone guitar brands worldwide, with an estimated 831K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender62.8%
  2. Ibanez15.2%
  3. PRS8.3%
  4. Martin5.6%
  5. Gretsch3.7%
  6. Squier3.7%
  7. Gibson0.61%

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Share of SearchLeaderboard

Compare the baritone guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baritone guitar brands worldwide, by month

Share of Search by month for Fender, Ibanez, PRS, Martin, Gretsch, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezPRSMartinGretschSquierGibson
Oct 202566.1%13.1%7.2%5.9%3.9%3.2%0.64%
Nov 202564.6%15.4%6.9%5.7%3.8%3.1%0.62%
Dec 202564.6%15.4%6.9%5.7%3.8%3.1%0.62%
Jan 202661.7%18%6.6%6.6%3.6%3%0.59%
Feb 202664%14.9%8.2%5.5%3.7%3%0.74%
Mar 202663.9%18.9%5.7%4.7%3.1%3.1%0.62%
Apr 202664.9%15.2%6.8%5.6%3.7%3.1%0.75%
May 202663.1%19%6.9%4.7%3.1%2.6%0.62%
Jun 202660.2%22.1%8.1%3.6%3%2.4%0.49%
Jul 202664.6%15.6%7%5.8%3.2%3.2%0.63%
Aug 202663.2%15.3%8.4%5.6%3.8%3.1%0.62%
Sep 202662.8%15.2%8.3%5.6%3.7%3.7%0.61%

This month’s ranking, September 2026

  1. 1.Fender

    62.8%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Ibanez

    15.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.PRS

    8.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Martin

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gretsch

    3.7%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Squier

    3.7%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Gibson

    0.61%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baritone guitar brands worldwide?

In September 2026, Fender was the most searched among baritone guitar brands worldwide, with an estimated 831K branded searches and 62.8% estimated Share of Search within this set. Ibanez is in 2nd place, 47.6 percentage points behind at 15.2% Share of Search.

Global baritone guitar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender66.1% → 62.8%66.1%Oct 202560.2%Jun 20261st
Ibanez13.1% → 15.2%22.1%Jun 202613.1%Oct 20252nd
PRS7.2% → 8.3%8.4%Aug 20265.7%Mar 20263rd
Martin5.9% → 5.6%6.6%Jan 20263.6%Jun 20264th
Gretsch3.9% → 3.7%3.9%Oct 20253%Jun 20265th
Squier3.2% → 3.7%3.7%Sep 20262.4%Jun 20266th
Gibson0.64% → 0.61%0.75%Apr 20260.49%Jun 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among baritone guitar brands worldwide decreased from 66.1% to 62.8%.
  • Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among baritone guitar brands worldwide increased from 13.1% to 15.2%.
  • Across the 12 months ending September 2026, PRS’s estimated Share of Search among baritone guitar brands worldwide increased from 7.2% to 8.3%.
  • Across the 12 months ending September 2026, Squier’s estimated Share of Search among baritone guitar brands worldwide increased from 3.2% to 3.7%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among baritone guitar brands worldwide peaked at 66.1% in October 2025 and was lowest at 60.2% in June 2026.
  • Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among baritone guitar brands worldwide peaked at 22.1% in June 2026 and was lowest at 13.1% in October 2025.
  • Across the 12 months ending September 2026, PRS’s estimated Share of Search among baritone guitar brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.7% in March 2026.
  • Across the 12 months ending September 2026, Martin’s estimated Share of Search among baritone guitar brands worldwide peaked at 6.6% in January 2026 and was lowest at 3.6% in June 2026.
  • Across the 12 months ending September 2026, Squier’s estimated Share of Search among baritone guitar brands worldwide peaked at 3.7% in September 2026 and was lowest at 2.4% in June 2026.
  • Across the 12 months ending September 2026, Martin, Gretsch and Gibson held steady: their estimated Share of Search among baritone guitar brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for baritone guitar brands worldwide in September 2026?

  1. In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.

  2. Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

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