How popular isPRS in search?
In September 2026, there were an estimated 110K branded searches for PRS worldwide which held steady over the last 12 months. PRS holds 8.3% estimated Share of Search among baritone guitar brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow PRS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baritone guitar brands compete with PRS?
Share of Search by month for Fender, Ibanez, PRS, Martin, Gretsch, Squier. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 831K | 0% | -0.4 points | |
| 2, held 2nd | 15.2% | 201K | 0% | -0.1 points | |
| 3, held 3rd | 8.3% | 110K | 0% | -0.1 points | |
| 4, held 4th | 5.6% | 74K | 0% | 0 points | |
| 5, held 5th | 3.7% | 49.5K | 0% | 0 points | |
| 6, held 6th | 3.7% | 49.5K | +22.2% | +0.7 points | |
| 7, held 7th | 0.61% | 8.1K | 0% | 0 points |
1.
Fender62.8%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Ibanez
15.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
PRS8.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Martin
5.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Gretsch3.7%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Squier3.7%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
7.
Gibson0.61%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between PRS and its closest rivals
Every comparison with PRS
7 comparisons
How has branded search demand for PRS changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PRS worldwide held steady at 110K.
- Across the 12 months ending September 2026, PRS’s estimated Share of Search among baritone guitar brands worldwide increased from 7.2% to 8.3%.
- Across the 12 months ending September 2026, PRS’s estimated Share of Search among baritone guitar brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.7% in March 2026.
How did search popularity change for baritone guitar brands worldwide in September 2026?
6 changes
In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.
Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does PRS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baritone guitar brands | 3rd of 7 | 8.3% | Shown above |
| Electric guitars | 4th of 6 | 8.4% | Show ranking |
How is PRS measured?
Brandwave collects information about searches that people make online using PRS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- prs guitars
Do you work for PRS? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PRS your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.