Brandwave

PRS vs Yamaha Guitars:Which is more popular?

In September 2026, PRS and Yamaha Guitars were level in searches among guitar brands worldwide, with an estimated 110K branded searches each, at 7.1% of the total each. When we asked ChatGPT and Google AI Overviews about guitar brands, Yamaha Guitars appeared in all five answers and PRS in three. Yamaha Guitars was mentioned before PRS in three out of five answers.

Among guitar brands worldwide in September 2026

Who do people search for more?

PRS and Yamaha Guitars are searched for about as often as each other.

PRS 110K searchesYamaha Guitars 110K searches

Who does AI mention more?

Yamaha Guitars, mentioned in every answer we collected

Yamaha Guitars in 5 of 5PRS in 3 of 5

Who does AI recommend more?

Yamaha Guitars, named ahead of PRS in 3 of 5 answers

Yamaha Guitars first in 3PRS first in 2

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Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha Guitars appeared in all five answers. PRS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yamaha Guitars was listed before PRS in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Yamaha Guitars2nd
  3. Gibson3rd
  4. Ibanez4th
  5. Epiphone5th
  6. Squier6th
  7. PRS7th
  8. Taylor Guitars8th
  9. Gretsch9th
  10. Cordoba10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epiphone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha Guitars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fender4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PRS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Guitars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cordoba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PRS or Yamaha Guitars more popular in search?

This chart shows how often people search Google for PRS and Yamaha Guitars by name. Each line represents a brand's share of searches for all ten guitar brands we track, month by month, from English-language searches worldwide.

PRS and Yamaha Guitars among guitar brands worldwide, by month

Share of searches by month for PRS, Yamaha Guitars. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphonePRSYamaha GuitarsTaylor GuitarsGretschSquierCordobaGibson
Oct 202557.8%11.4%7.7%6.3%5.2%4.2%3.4%2.8%0.56%0.56%
Nov 202555.7%13.3%7.3%5.9%5.9%4.9%3.3%2.7%0.53%0.53%
Dec 202555.7%13.2%7.3%5.9%5.9%4.9%3.3%2.7%0.65%0.53%
Jan 202653.2%15.5%8.5%5.7%5.7%4.7%3.1%2.6%0.62%0.51%
Feb 202654.4%12.7%8.5%7%5.7%4.7%3.1%2.6%0.63%0.63%
Mar 202655.6%16.5%7.4%5%5%4.1%2.7%2.7%0.54%0.54%
Apr 202655.1%12.9%8.6%5.8%5.8%4.7%3.2%2.6%0.63%0.63%
May 202655%16.5%7.4%6%5%4.1%2.7%2.2%0.54%0.54%
Jun 202653.5%19.7%5.9%7.2%4.8%3.2%2.6%2.2%0.43%0.43%
Jul 202655.6%13.5%7.4%6.1%6.1%5%2.7%2.7%0.54%0.54%
Aug 202653.8%13%7.1%7.1%7.1%4.8%3.2%2.6%0.64%0.52%
Sep 202653.5%12.9%7.1%7.1%7.1%4.8%3.2%3.2%0.64%0.52%

How has the PRS and Yamaha Guitars comparison changed over the last 12 months?

3 findings
  • PRS was ahead of Yamaha Guitars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands worldwide moved from 5.2% to 7.1%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for guitar brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PRS’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PRS

1 branded search term

  • prs guitars

Yamaha Guitars

1 branded search term

  • yamaha guitars

How the Brand Demand Index is measured

Other head-to-heads among guitar brands

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