Brandwave

Ibanez vs PRS:Which is more popular?

In September 2026, Ibanez had more branded searches than PRS among guitar brands worldwide. Ibanez had about 201,000 branded searches, while PRS had 110,000. Ibanez made up 12.9% of all guitar brand searches we track, and PRS accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about guitar brands, Ibanez appeared in four of the five answers and PRS in three. Ibanez was mentioned before PRS in three out of four answers that named either.

Among guitar brands worldwide in September 2026

Who do people search for more?

Ibanez, about 83% more searches than PRS

Ibanez 201K searchesPRS 110K searches

Who does AI mention more?

Ibanez, mentioned in 4 of 5 answers, PRS in 3

Ibanez in 4 of 5PRS in 3 of 5

Who does AI recommend more?

Ibanez, named ahead of PRS in 3 of 4 answers

Ibanez first in 3PRS first in 1

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Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PRS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ibanez was listed before PRS in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Yamaha Guitars2nd
  3. Gibson3rd
  4. Ibanez4th
  5. Epiphone5th
  6. Squier6th
  7. PRS7th
  8. Taylor Guitars8th
  9. Gretsch9th
  10. Cordoba10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epiphone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha Guitars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fender4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PRS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Guitars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gretsch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cordoba2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ibanez or PRS more popular in search?

This chart shows how often people search Google for Ibanez and PRS by name. Each line represents a brand's share of searches for all ten guitar brands we track, month by month, from English-language searches worldwide.

Ibanez and PRS among guitar brands worldwide, by month

Share of searches by month for Ibanez, PRS. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphonePRSYamaha GuitarsTaylor GuitarsGretschSquierCordobaGibson
Oct 202557.8%11.4%7.7%6.3%5.2%4.2%3.4%2.8%0.56%0.56%
Nov 202555.7%13.3%7.3%5.9%5.9%4.9%3.3%2.7%0.53%0.53%
Dec 202555.7%13.2%7.3%5.9%5.9%4.9%3.3%2.7%0.65%0.53%
Jan 202653.2%15.5%8.5%5.7%5.7%4.7%3.1%2.6%0.62%0.51%
Feb 202654.4%12.7%8.5%7%5.7%4.7%3.1%2.6%0.63%0.63%
Mar 202655.6%16.5%7.4%5%5%4.1%2.7%2.7%0.54%0.54%
Apr 202655.1%12.9%8.6%5.8%5.8%4.7%3.2%2.6%0.63%0.63%
May 202655%16.5%7.4%6%5%4.1%2.7%2.2%0.54%0.54%
Jun 202653.5%19.7%5.9%7.2%4.8%3.2%2.6%2.2%0.43%0.43%
Jul 202655.6%13.5%7.4%6.1%6.1%5%2.7%2.7%0.54%0.54%
Aug 202653.8%13%7.1%7.1%7.1%4.8%3.2%2.6%0.64%0.52%
Sep 202653.5%12.9%7.1%7.1%7.1%4.8%3.2%3.2%0.64%0.52%

How has the Ibanez and PRS comparison changed over the last 12 months?

3 findings
  • Ibanez was ahead of PRS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands worldwide moved from 11.4% to 12.9%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, PRS’s share of searches among guitar brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for guitar brands worldwide in September 2026?

1 change

  1. Ibanez’s share of searches among guitar brands worldwide has lost ground for 3 months in a row, from 19.7% to 12.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ibanez’s and PRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ibanez

1 branded search term

  • ibanez

PRS

1 branded search term

  • prs guitars

How the Brand Demand Index is measured

Other head-to-heads among guitar brands

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