Fender vs Yamaha Guitars:Which is searched more?
In September 2026, Fender had more branded searches than Yamaha Guitars among guitar brands worldwide. Fender was estimated to have 831K branded searches compared to Yamaha Guitars’ 110K, and held a 62.3% Share of Search versus Yamaha Guitars’ 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Yamaha Guitars?
Compare the guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Yamaha Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 13.2% | 8.8% | 5.9% | 4.8% | 0.65% |
| Nov 2025 | 63.6% | 15.2% | 8.3% | 6.8% | 5.6% | 0.61% |
| Dec 2025 | 63.6% | 15.1% | 8.3% | 6.8% | 5.6% | 0.61% |
| Jan 2026 | 60.4% | 17.6% | 9.7% | 6.4% | 5.3% | 0.58% |
| Feb 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| Mar 2026 | 62.5% | 18.5% | 8.3% | 5.6% | 4.6% | 0.61% |
| Apr 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| May 2026 | 62.1% | 18.7% | 8.4% | 5.6% | 4.6% | 0.61% |
| Jun 2026 | 61.1% | 22.5% | 6.7% | 5.5% | 3.7% | 0.49% |
| Jul 2026 | 63.2% | 15.3% | 8.4% | 6.9% | 5.6% | 0.62% |
| Aug 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
| Sep 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
How has the Fender and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Fender was ahead of Yamaha Guitars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide moved from 66.6% to 62.3%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Yamaha Guitars’ estimated Share of Search among guitar brands worldwide moved from 5.9% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for guitar brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Yamaha Guitars worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Other head-to-heads among guitar brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
4 branded search terms
- fender
- fender guitar
- fender mustang
- fender strat
Yamaha Guitars
1 branded search term
- yamaha guitars
Put your own brand in this comparison
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