Fender vs Taylor Guitars:Which is searched more?
In September 2026, Fender had more branded searches than Taylor Guitars among guitar brands worldwide. Fender was estimated to have 831K branded searches compared to Taylor Guitars’ 74K, and held a 62.3% Share of Search versus Taylor Guitars’ 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Taylor Guitars?
Compare the guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 13.2% | 8.8% | 5.9% | 4.8% | 0.65% |
| Nov 2025 | 63.6% | 15.2% | 8.3% | 6.8% | 5.6% | 0.61% |
| Dec 2025 | 63.6% | 15.1% | 8.3% | 6.8% | 5.6% | 0.61% |
| Jan 2026 | 60.4% | 17.6% | 9.7% | 6.4% | 5.3% | 0.58% |
| Feb 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| Mar 2026 | 62.5% | 18.5% | 8.3% | 5.6% | 4.6% | 0.61% |
| Apr 2026 | 62.8% | 14.7% | 9.8% | 6.6% | 5.4% | 0.72% |
| May 2026 | 62.1% | 18.7% | 8.4% | 5.6% | 4.6% | 0.61% |
| Jun 2026 | 61.1% | 22.5% | 6.7% | 5.5% | 3.7% | 0.49% |
| Jul 2026 | 63.2% | 15.3% | 8.4% | 6.9% | 5.6% | 0.62% |
| Aug 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
| Sep 2026 | 62.3% | 15.1% | 8.2% | 8.2% | 5.5% | 0.61% |
How has the Fender and Taylor Guitars comparison changed over the last 12 months?
3 findings
- Fender was ahead of Taylor Guitars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar brands worldwide moved from 66.6% to 62.3%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Taylor Guitars’ estimated Share of Search among guitar brands worldwide moved from 4.8% to 5.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for guitar brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Other head-to-heads among guitar brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Taylor Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
4 branded search terms
- fender
- fender guitar
- fender mustang
- fender strat
Taylor Guitars
1 branded search term
- taylor guitar
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