Brandwave

How popular isSquier in search?

In September 2026, there were an estimated 49.5K branded searches for Squier worldwide which held steady over the last 12 months. Squier holds 3.7% estimated Share of Search among baritone guitar brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender62.8%
  2. Ibanez15.2%
  3. PRS8.3%
  4. Martin5.6%
  5. Gretsch3.7%
  6. Squier3.7%
  7. Gibson0.61%
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Which baritone guitar brands compete with Squier?

Squier against baritone guitar brands worldwide, by month

Share of Search by month for Fender, Ibanez, PRS, Martin, Gretsch, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezPRSMartinGretschSquierGibson
Oct 202566.1%13.1%7.2%5.9%3.9%3.2%0.64%
Nov 202564.6%15.4%6.9%5.7%3.8%3.1%0.62%
Dec 202564.6%15.4%6.9%5.7%3.8%3.1%0.62%
Jan 202661.7%18%6.6%6.6%3.6%3%0.59%
Feb 202664%14.9%8.2%5.5%3.7%3%0.74%
Mar 202663.9%18.9%5.7%4.7%3.1%3.1%0.62%
Apr 202664.9%15.2%6.8%5.6%3.7%3.1%0.75%
May 202663.1%19%6.9%4.7%3.1%2.6%0.62%
Jun 202660.2%22.1%8.1%3.6%3%2.4%0.49%
Jul 202664.6%15.6%7%5.8%3.2%3.2%0.63%
Aug 202663.2%15.3%8.4%5.6%3.8%3.1%0.62%
Sep 202662.8%15.2%8.3%5.6%3.7%3.7%0.61%

  1. 1.Fender

    62.8%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Ibanez

    15.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.PRS

    8.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Martin

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gretsch

    3.7%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Squier

    3.7%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  7. 7.Gibson

    0.61%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Squier and its closest rivals

Every comparison with Squier

How has branded search demand for Squier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Squier worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Squier’s estimated Share of Search among baritone guitar brands worldwide increased from 3.2% to 3.7%.
  • Across the 12 months ending September 2026, Squier’s estimated Share of Search among baritone guitar brands worldwide peaked at 3.7% in September 2026 and was lowest at 2.4% in June 2026.

How did search popularity change for baritone guitar brands worldwide in September 2026?

  1. In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.

  2. Ibanez’s estimated Share of Search among baritone guitar brands worldwide has lost ground for 3 months in a row, from 22.1% to 15.2% in September 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Gretsch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Squier compete?

Squier is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars6th of 60.93%Show ranking
Baritone guitar brands6th of 73.7%Shown above
Electric guitars5th of 63.8%Show ranking

How is Squier measured?

Brandwave collects information about searches that people make online using Squier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • squier

Do you work for Squier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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