Martin vs Squier:Which is searched more?
In September 2026, Martin had more branded searches than Squier among baritone guitar brands worldwide. Martin was estimated to have 74K branded searches compared to Squier’s 49.5K, and held a 5.6% Share of Search versus Squier’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Martin or Squier?
Compare the baritone guitar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Martin, Squier. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ibanez | PRS | Martin | Gretsch | Squier | Gibson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 13.1% | 7.2% | 5.9% | 3.9% | 3.2% | 0.64% |
| Nov 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Dec 2025 | 64.6% | 15.4% | 6.9% | 5.7% | 3.8% | 3.1% | 0.62% |
| Jan 2026 | 61.7% | 18% | 6.6% | 6.6% | 3.6% | 3% | 0.59% |
| Feb 2026 | 64% | 14.9% | 8.2% | 5.5% | 3.7% | 3% | 0.74% |
| Mar 2026 | 63.9% | 18.9% | 5.7% | 4.7% | 3.1% | 3.1% | 0.62% |
| Apr 2026 | 64.9% | 15.2% | 6.8% | 5.6% | 3.7% | 3.1% | 0.75% |
| May 2026 | 63.1% | 19% | 6.9% | 4.7% | 3.1% | 2.6% | 0.62% |
| Jun 2026 | 60.2% | 22.1% | 8.1% | 3.6% | 3% | 2.4% | 0.49% |
| Jul 2026 | 64.6% | 15.6% | 7% | 5.8% | 3.2% | 3.2% | 0.63% |
| Aug 2026 | 63.2% | 15.3% | 8.4% | 5.6% | 3.8% | 3.1% | 0.62% |
| Sep 2026 | 62.8% | 15.2% | 8.3% | 5.6% | 3.7% | 3.7% | 0.61% |
How has the Martin and Squier comparison changed over the last 12 months?
3 findings
- Martin was ahead of Squier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among baritone guitar brands worldwide moved from 5.9% to 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Squier’s estimated Share of Search among baritone guitar brands worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for baritone guitar brands worldwide in September 2026?
2 changes
In September 2026, Squier gained estimated Share of Search among baritone guitar brands worldwide, from 3.1% to 3.7%.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among baritone guitar brands
How each brand is measured
Brandwave collects information about searches that people make online using Martin’s and Squier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.