Brandwave

How popular isSquier in search?

In August 2026, there were an estimated 40.5K branded searches for Squier worldwide which is down 18.2% over the last 11 months. Squier holds 0.83% estimated Share of Search among bass guitars worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha83.4%
  2. Fender9.2%
  3. Ibanez4.1%
  4. Music Man1.2%
  5. Schecter1.2%
  6. Squier0.83%
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Where does Squier compete?

Squier is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars6th of 60.83%Shown below
Electric guitars5th of 64.4%Show ranking

Which bass guitars compete with Squier?

Squier against bass guitars worldwide, by month

Share of Search by month for Yamaha, Fender, Ibanez, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaFenderIbanezMusic ManSchecterSquier
Oct 202581.4%10.9%4%1.2%1.5%0.99%
Nov 202580.7%10.8%4.9%1.2%1.5%0.98%
Dec 202580.5%10.8%4.8%1.5%1.5%0.97%
Jan 202679.6%10.7%5.9%1.4%1.4%0.96%
Feb 202683.2%9.2%4.1%1.2%1.5%0.82%
Mar 202682.9%9.1%5%1%1.2%0.82%
Apr 202683.2%9.2%4.1%1.2%1.5%0.82%
May 202679.9%10.8%5.9%1.2%1.4%0.79%
Jun 202679.3%10.7%7.1%0.96%1.2%0.79%
Jul 202683.6%9.2%4.1%1%1.2%0.83%
Aug 202683.4%9.2%4.1%1.2%1.2%0.83%
Sep 2026——————

  1. 1.Yamaha

    83.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Fender

    9.2%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ibanez

    4.1%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Music Man

    1.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Schecter

    1.2%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Squier

    0.83%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Squier and its closest rivals

How has branded search demand for Squier changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Squier worldwide fell from 49.5K to 40.5K.
  • Across the 11 months ending August 2026, Squier’s estimated Share of Search among bass guitars worldwide held steady, from 0.99% to 0.83%.

How did search popularity change for bass guitars worldwide in August 2026?

  1. Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026.

  2. In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide.

  3. In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide.

  4. Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How is Squier measured?

Brandwave collects information about searches that people make online using Squier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • squier

Do you work for Squier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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