Bass guitars:Which brands are most popular in search?
In August 2026, Yamaha was the most searched among bass guitars worldwide, with an estimated 4.1M branded searches and 83.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the bass guitars shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Fender, Ibanez. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Fender | Ibanez | Music Man | Schecter | Squier |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 10.9% | 4% | 1.2% | 1.5% | 0.99% |
| Nov 2025 | 80.7% | 10.8% | 4.9% | 1.2% | 1.5% | 0.98% |
| Dec 2025 | 80.5% | 10.8% | 4.8% | 1.5% | 1.5% | 0.97% |
| Jan 2026 | 79.6% | 10.7% | 5.9% | 1.4% | 1.4% | 0.96% |
| Feb 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| Mar 2026 | 82.9% | 9.1% | 5% | 1% | 1.2% | 0.82% |
| Apr 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| May 2026 | 79.9% | 10.8% | 5.9% | 1.2% | 1.4% | 0.79% |
| Jun 2026 | 79.3% | 10.7% | 7.1% | 0.96% | 1.2% | 0.79% |
| Jul 2026 | 83.6% | 9.2% | 4.1% | 1% | 1.2% | 0.83% |
| Aug 2026 | 83.4% | 9.2% | 4.1% | 1.2% | 1.2% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.4% | 4.1M | 0% | -0.2 points | |
| 2, held 2nd | 9.2% | 450K | 0% | 0 points | |
| 3, held 3rd | 4.1% | 201K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.2% | 60.5K | +22.2% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 60.5K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 40.5K | 0% | 0 points |
1.Yamaha
83.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Fender9.2%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ibanez
4.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.Schecter
1.2%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Squier
0.83%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among bass guitars worldwide?
6 brands
In August 2026, Yamaha was the most searched among bass guitars worldwide, with an estimated 4.1M branded searches and 83.4% estimated Share of Search within this set. Fender is in 2nd place, 74.2 percentage points behind at 9.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Yamaha | 81.4% → 83.4% | 83.6%Jul 2026 | 79.3%Jun 2026 | 1st |
| Fender | 10.9% → 9.2% | 10.9%Oct 2025 | 9.1%Mar 2026 | 2nd |
| Ibanez | 4% → 4.1% | 7.1%Jun 2026 | 4%Oct 2025 | 3rd |
| Music Man | 1.2% | 1.5%Dec 2025 | 0.96%Jun 2026 | 5th → 4th |
| Schecter | 1.5% → 1.2% | 1.5%Feb 2026 | 1.2%Jun 2026 | 4th → 5th |
| Squier | 0.99% → 0.83% | 0.99%Oct 2025 | 0.79%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide increased from 81.4% to 83.4%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide decreased from 10.9% to 9.2%.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide peaked at 83.6% in July 2026 and was lowest at 79.3% in June 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide peaked at 10.9% in October 2025 and was lowest at 9.1% in March 2026.
- Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among bass guitars worldwide peaked at 7.1% in June 2026 and was lowest at 4% in October 2025.
- Across the 11 months ending August 2026, Music Man rose from 5th to 4th among bass guitars worldwide.
- Across the 11 months ending August 2026, Schecter fell from 4th to 5th among bass guitars worldwide.
- Across the 11 months ending August 2026, Ibanez and Squier held steady: their estimated Share of Search among bass guitars worldwide each moved less than 0.5 percentage points.
How did search popularity change for bass guitars worldwide in August 2026?
4 changes
Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026.
In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide.
In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide.
Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
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